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Who We Are & Why it Matters
The Australian Influencer Marketing Council (AiMCO) is the not-for-profit, industry-led body for influencer marketing in Australia.
We bring together brands, agencies, platforms, creators and advisors to champion professionalism, transparency and best practice across the creator economy.
Our mission is simple, to build marketer confidence and trust in influencer marketing through education, advocacy and accountability.
AiMCO represents the industry’s strongest advocates, thought leaders and experts, the people defining the future of influence in Australia.
Together, we’re working to:
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Elevate industry standards across the UK and Australia through shared education and best practice initiatives.
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Exchange insights and research to strengthen global understanding of the influencer economy.
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Advocate jointly for transparency, measurement and professionalism in this growing sector.
This collaboration reflects AiMCO’s commitment to ensuring Australian creators and marketers are part of a connected, globally informed community shaping the future of the industry.
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Transparency
Building marketer confidence and trust through transparency and accountability.
Best Practice
Advancing education, development and application of agreed industry standards..
Industry Leadership
A community of experts committed to the advocacy and advancement of influencer marketing.
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