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AiMCO is a collective of content creators, marketers and industry experts who champion influencer marketing. If you are involved in the Australian influencer marketing community this is your industry body.

Our members are the guiding force behind AiMCO’s mission, principles and industry codes such as the Influencer Marketing Code of Practice.

AiMCO welcomes all professionals working in influencer marketing - brand marketers, agencies, service providers and creators.

Membership enables you to access training, engage with peers through webinars, events, working groups and our Guiding Council.

Join AiMCO to become part of our collective of industry experts.

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Thank you!, Businesses of all sizes require support and education in this ever-developing space, especially business scaling up in this space and important to continue to be ahead of this. An example of this was earlier this year, Sydney Morning Herald Tourism Australia Influencer Disclosure via inviting creators to an event.

At AiMCO we have over 100 members from all different industries including marketers (Koala, MCo Beauty, Tourism Australia, Destination NSW, Visit Victoria, Audible (Amazon) L’Oréal, Subway and Optus, media/creative agencies, talent agencies, PR agencies, creators, legal/tax, technology platforms companies and many more. AiMCO is also leading the way as the world’s first industry-led Influencer Accreditation Training. For Further information check out our AiMCO Influencer Marketing Essentials Flyer.

That’s why we’ve made it simple to join AiMCO, for membership, we now include the accredited training as part of membership, as this allows you to access and align to training budgets instead of having to build a business case for membership.

As a member, first, to mitigate risk you’ll get access to all our guides, especially best practise, briefing talent and ATO gifting, plus our library of webinars including the recent ATO webinar and Influencer Agreements 101 that talked to creators as performing artists, brand tax obligations to gifting both product and experiences, and obligations/responsibilities for PAYG and SUPER.

Second, to educate and upskill your team or new hires they will get seats to the world’s first influencer accreditation program. Currently 8 of the team at Tourism Australia are going through this program. See what the wavemaker team though about the course.

Third, engage with our community and drive best practise forward. Team members, or yourselves can join one of our working groups to connect with like-minded people and businesses to tackle key topics. Current live groups include, best practice, creator revenue diversification, child/family influencer (to protect brands and children when working together, or that are included in content production) and our talent managers group

Lastly, I want you to learn from the best of our industry, I encourage you to discover the top influencer campaigns of 2023. Our FREE award case studies are judged by 70 industry experts and are a great resource for learning and inspiration. Download here: 2023 Award Case Studies Plus, don’t forget to enter this year’s awards to see your work shine! More information can be found on our Corporate Industry info pack.

If you would you like to set up a call with our Managing Director, email us and the AiMCO team will be in touch with next steps.

Best

AiMCO Team