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Maple Insurance Exclusive Offering Webinar
Exclusive Insurance and Risk Management Offering for AiMCO Members Webinar
AiMCO announced a groundbreaking partnership with Maple Insurance, delivering an exclusive group offering to our members. Join us for a live webinar to learn about this innovative program and how it can transform your business's approach to insurance and risk management.
🗓 Date: 4th December
⏰ Time: 11am AEDT
📍 Where: Online
🎟 Cost: Free for AiMCO Members
What You’ll Learn:
Exclusive Member Benefits: Discover how AiMCO members can access discounted rates on a wide range of insurance and risk protection services, including professional indemnity, public liability, cyber risk, and more.
Tailored Risk Advice: Understand how to leverage Maple Insurance’s customized insurable risk reports to safeguard your business.
Risk Management Services: Explore expert consulting solutions for cyber security, legal and commercial risks, workers' compensation, and workplace health and safety.
Q&A with Maple Insurance Experts: Ask questions and get tailored advice directly from industry-leading professionals.
Why Attend?
This partnership with Maple Insurance, a boutique firm backed by Insurance Advisernet and part of the ASX-listed AUB Group, offers AiMCO members unrivalled access to insurance solutions specifically designed for the media and influencer marketing industry.
Whether you're a creator, agency, or brand, this webinar is your chance to learn how to reduce costs, improve risk strategies, and gain peace of mind.
👉 Members, register now to secure your spot! emails us for the link.
Don’t miss this opportunity to protect your business and unlock incredible savings.
Live Black Friday Event
Join us as we dive into the strategies and trends shaping this Black Friday season
Introduction to the Amazon Influencer Program
Introduction to the Amazon Influencer Program and the opportunity to build a sustainable revenue stream through product recommendations
Live Travel Event
In this exclusive Live Travel Event we'll be exploring the latest trends and insights in the travel and influencer marketing landscape
R U OK? with AiMCO
Enjoy a cuppa and connection with us on R U OK? Day
Join us on journey with Chloe Hooper, a Mental Health First Aid trainer who has trained over 1000 people to gain their Mental Health First Aid Certification. Additionally Chloe has designed programs which break down the stigma around mental health and asking for help. It's time to bare all, gain confidence in the tough conversations and learn where to find help
The Art of Authenticity: Creative Insights with the Macfarlane Brothers
Dive into the world of creativity and authenticity with the dynamic Macfarlane Brothers, who have captivated audiences on Instagram, YouTube, and TikTok. The duo won big at last year’s AiMCO Awards by taking home the Best Comedy and Entertainment Creator Award and the coveted Most Influential Creators Award.
Social Media Responsibility Best Practice for Influencers
We are thrilled to have A/Professor Gemma Sharp, Head of the Body Image & Eating Disorders Research Program and Senior Clinical Psychologist at Monash University, share her research on the links between social media and its impact on teen body image and eating disorders. A/Professor Sharp will also suggest evidence-based strategies from her research to promote a more positive social media environment and improve user experiences.
Additionally, Penny Shell from Zenith Media will be joining us to discuss practical media actions and best practice creator content ratios and behaviours. Penny will show how we can ensure social media responsibility without compromising commercial success.
DATE: International Youth Day - Monday, August 12
TIME: 11am AEST
Host:
Patrick Whitnall MD at AiMCO
Panellists:
Professor Gemma Sharp - Head of Body Image and Clinical Psychologist, Monash University
Penny Shell - Chief Strategy & Product at Zenith Media
Places are limited. Register your seat!
AiMCO Melbourne Live Event
We are excited to invite you to an exclusive event, "Decoding Influence: How Influencer Marketing Impacts Australian Consumer Purchasing Decisions," taking place on July 25th.
This event will be powered by the soon-to-be-released Hoozu research in collaboration with Izea, and will feature a panel discussion on key themes.
ATO Creator Webinar
Attention Creators! Join us for an exclusive webinar with the Australian Taxation Office (ATO) tailored just for you! This session will cover essential topics to help you navigate the complexities of taxation as a creator.
Webinar: The Best of Cannes Lions - Inspire Your Brand, Business and Talent!
The Cannes Lions International Festival of Creativity sets the benchmark for excellence in creative communications, and it's time for Australian brands and brand representatives to draw inspiration from the innovative and impactful work celebrated at this prestigious event. This is an opportunity to learn from the best, embrace emerging trends, and push the boundaries of creativity to craft campaigns that not only engage and resonate with audiences but also have the potential to win accolades on the global stage.
#chatsafe for Creators Webinar
A lot of influencers today look to use their content to destigmatise conversations about mental health and help others by sharing their own experiences. Often though, they can find themselves being overwhelmed by requests for support, starting unsafe conversations amongst young people, or feeling triggered themselves by what they’ve shared.
Influencer Agreements 101
AiMCO Chair, Tegan Boorman, will be leading the session into the intricacies of influencer agreements, dissecting crucial elements and best practices to ensure successful campaigns and avoid potential pitfalls.
Embracing Diversity and Inclusion Webinar
Embracing Diversity and Inclusion in Influencer Marketing
Join us for an insightful webinar as we delve into the crucial topic of diversity and inclusion in influencer marketing. In today's diverse world, authenticity and representation matter more than ever. This webinar will explore how brands can effectively incorporate diversity and inclusion into their influencer campaigns to resonate with diverse audiences and drive meaningful connections.
LIVE EVENT! 2024 State of Social Media: AI, UGC, and ROI
Announcing a live event on "2024 State of Social Media: AI, UGC, and ROI" in partnership with Havas, Emotive, and Meltwater!
📅 Save the Date: 11th April
🕒 Time: 5.30
📍 Location: L6/121 Harrington Street, The Rocks Sydney
Join us for an evening of insights, networking drinks, and canapés as industry experts share the latest trends and strategies in influencer marketing and social media management.
ATO & AiMCO Webinar
Join us as AiMCO Chair, Tegan Boorman, leads the discussion on crucial tax obligations for influencers.
Gain a deep understanding of tax obligations in influencer collaborations and learn from industry experts to ensure compliance and informed decision-making.
Don't miss this exclusive opportunity to stay ahead in the influencer marketing game.
Unleashing the Power of Creator Content Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix.
Unlock the potential of your creator campaigns and elevate your media planning strategies! Join us for a groundbreaking webinar as Whalar collaborates with Nielsen to present: Unleashing the Power of Creator Content Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix.
Imagine having a direct line into the pulse of your media plan's expected ROI, providing you with the ability to refine and enhance your strategies for maximum impact. Whalar has achieved just that by leveraging Nielsen's cutting-edge solution - Predictive ROI (PROI), delivering impactful insights into future ROI, especially within the realm of creator campaigns.
Key Highlights:
Learn how Nielsen's Predictive ROI accurately estimates the value creators bring to the mix.
Gain insights into refining your media planning strategies to maximize every ad dollar.
Discover the power of a direct line into the expected ROI of your campaigns.
Don't miss out on this exclusive opportunity to stay ahead in the ever-evolving landscape of creator content and media planning.
RSVP now to secure your spot!
Salary Benchmarking Webinar
Join us March 5th at 9.30am AEST for a collaborative webinar with The Expand Group. We will present the Creator Economy Salary Report, offering salary insights for Australia and New Zealand's influencer industry. Focused on commerce, technology, and product roles, the report serves as a valuable guide for professionals navigating this dynamic sector. The webinar explores the evolving creator economy landscape, providing attendees with crucial data to make informed decisions about compensation. With AiMCO's expertise and The Expand Group's partnership, the webinar delivers key perspectives on earning potential, empowering participants to thrive in the competitive influencer market. From commercial ventures to technology innovations and product management, this concise session equips professionals with essential knowledge for success in the rapidly growing influencer industry.
AiMCO Awards 2023
It’s time to get excited for AiMCO’s night of nights! The AiMCO Awards 2023 will celebrate the creativity, achievements, and successes of all our awards entrants!
So come join us on Thursday, February 29th at the gorgeous Doltone House - Jones Bay Wharf Sydney, to celebrate all our finalists and toast all our AiMCO Awards 2023 winners!
Find the details here
Child influencers: Taxonomies and Benchmarking Regulations APAC region
Join us Tuesday 13th February at 11am AEST for an online academic talk on child influencers.
In this talk, Professor Crystal Abidin will deliver findings from a recently published report by the Influencer Ethnography Research Lab (IERLab) housed at Curtin University. Drawing from longitudinal traditional and digital ethnographic fieldwork across the Asia Pacific region, the talk will offer a taxonomy for understanding the landscape of how children are entangled with social media commerce, and present an overview of regulations governing child influencers.
Measurement and Metrics Webinar
Measurement and Metrics Best Practice Webinar
Join us for an informative and engaging webinar on Tue Nov 28 2023 at 11am (Australian Eastern Daylight Time). This online event will provide valuable insights into the best practices for measurement and metrics in various industries.
Discover the latest trends and techniques used by experts to effectively measure and track performance, identify key metrics, and make data-driven decisions. Whether you're a business owner, marketer, or analyst, this webinar is designed to enhance your understanding of measurement and help you optimize your strategies.
Learn from industry leaders Jamie Taylor, Sharyn Smith and Anthony Richardson and gain practical knowledge that you can apply to your own projects. Don't miss out on this valuable opportunity to stay ahead of the game and improve your measurement and metrics practices.
Reserve your spot here!
AiMCO Connect Members Only - Melbourne Event
AiMCO Members Only Event
Connect with our AiMCO community in a relaxed post work gathering where we’ll have a member panel discussing what’s hot right now – it’s a fun way to stay in the know.
Hosted by, Natalie Giddings - CEO at Hoozu and Filip Sarna - Head of Social Media at Prodigious Australia.
Joined by, Eleisha Perett - Social Media Specialist at Techtronic Industries and Chelsea Smith, The Mum, DIY Enthusiast and entrpreneur behind ‘ The Organising Platform’.
All members invited. So don’t miss out!
‘A Brief on Briefing’
‘A BRIEF ON BRIEFING TALENT’
This webinar will give you the insider tips from talent managers on how to deliver great briefs to talent for influencer marketing campaigns. It’s a not to miss session for anyone who works with creators and who has ever asked:
“What the best way to write a brief? What do I include? What should I know? What will best help the talent interpret this project? “
A great brief is the secret to helping you effectively manage the campaign and get the right outcome for your client. A poor brief can impact the talent’s ability to interpret the brief and address the campaign deliverables.
In this session our panel of expert talent managers and campaign managers will decode creating an effective brief. More details here.
Maximising ROI for Influencer Marketing Campaigns Webinar
Maximising ROI: The Role of Creators & the Power of Influence in the Evolving Media Landscape
Learn about maximising ROI through influencer marketing in our webinar. Our expert panel will cover the latest trends, tips, tricks and pitfalls with practical insights and case study examples for successful campaigns. Supported by Meltwater Klear.
Music Rights Influencer Webinar
Music is an integral factor in much of the digital creator content on social media. Learn more about music copy right and how it applies to Australian creators.
In this webinar we will cover the area of music rights with regard to creator content for brands - both what's happening here in Australia and the US.
AiMCO Connect Members Only - Sydney Event
AiMCO Members Only Event
Connect with our AiMCO community in a relaxed post work gathering where we’ll have a member panel discussing what’s hot right now – it’s a fun way to stay in the know.
All members invited. So don’t miss out!
Wavemaker will host the quarterly panel discussion. Hosted by Shivani Maharaj Chief Content & Partnerships Officer at Wavemaker ANZ and Guiding Council Member of AiMCO.
De-Influencing
Demystifying de-influencing
Leveraging the current 'de-influencing' trend to encourage the use of purposeful creators to create well aligned brand and creator partnerships. Audiences are getting smarter and can sense disingenuous relationships, so let's leverage creators that hold strong values to create strong brand stories.
Joining us for discussion:
Panel Host:
Brooke Howard-Smith, Founder Otterfish & WeAreTENZING
Panelists:
Jess Quinn, Creator, Author, Still Standing
Jordan Watson, Creator, How To Dad
Michaela Tan, INCA AUNZ Account Director, Group M
Brad Smeele, Creator, Speaker & Author
AiMCO Members Free with a code. Non-Member Tickets are $55 (+booking fee)
ACCC Preview: Findings From Influencer Sweep
Please join us as the ACCC presents a preview of the findings from their internet sweep targeting influencers, delivered exclusively for AANA and AiMCO members.
The sweep sought to identify misleading testimonials and endorsements by social media influencers on a range of social media platforms and sectors, including fashion, beauty and cosmetics, food and beverage, travel, health fitness and wellbeing, parenting, gaming and technology.
Although the sweep focused on influencers, the ACCC is also considering the part that advertisers, marketers, brands and social media platforms play in facilitating misconduct.
ACCC's Emily Short, Assistant Director for Consumer & Fair Trading Coordination & Strategy and Executive Director for the Consumer Fair Trading Division, Nick Heys, will give you an overview of the key issues identified in the sweep, what issues are causing the most concern and what comes next.
This event will be hosted by AANA's Megan McEwin and Tegan Boorman, Deputy Chair at AiMCO. Participants will have plenty of opportunities for questions at the end of the session.
Joining us for the discussion:
Tegan Boorman, Founder of Social Law Co & Deputy Chair at AiMCO
Megan McEwin, Director of Policy & Regulatory Affairs, AANA
Emily Short, Assistant Director Consumer & Fair Trading Coordination & Strategy, ACCC
Nick Heys, Executive Director Consumer & Fair Trading Division, ACCC
** AiMCO Member Event Only - email info@aimco.org.au for registration link! **
Influencer Gifting and ATO Tax Implications
Is influencer gifting part of your influencer marketing strategy or product promotion? Are you a creator that receives gift? If so, this webinar is for you as our panel come together to discuss the recent ATO reporting around gifts and taxable income. This webinar is for creators, talent managers, pr managers, brands and their marketers.
Joining us for the discussion:
Detch Singh - CEO Hypetap, AiMCO Deputy Chair and Chair of Best Practice Working Group Host
Tegan Boorman - Founder, Social Law Co. Panelist
Adrian Bailey - Managing Principal, Cleary Hoare. Panelist
Anthony Marvello - Assistant Commissioner for Small Business Technical Leadership and Advice, Australia Taxation Office. Panelist
Shannon Tarbotton - Director, Elevate Tax. Panelist
AiMCO Members Free with a code. Non-Member Tickets are $55 (+ booking fee)
#BodyPride - How Butterfly & Instagram are challenging negative conversations around body ideals that increase during Mardi Gras & Pride.
Join us for AiMCO’s first webinar of 2023!
Mardi Gras is a time of immense pride & celebration. But for many, it could also be a time of intense pressure and anxiety to look a certain way. The discourse around the so-called ‘Mardi Gras shred’ often plays out on social media with people sharing progress updates and documenting their journey to getting ‘Mardi Gras ready’. The inference here is that you need to look a certain way to be a worthy member of the LGBTQIA+ community, which isn’t true.
To combat this trend, and in recognition that the LGBTQIA+ community is disproportionately impacted by eating disorders and body image concerns, Butterfly Foundation has partnered with Instagram to launch #BodyPride, a campaign specifically designed to address and challenge negative conversations around body ideals and appearance that can spike in the lead up to and during Mardi Gras.
During this webinar, guests will discuss how and why this trend plays out on social media, how the community can use social media safely in the lead up to Mardi Gras and all year round…. And explore how social media can be a force for good for the LGBTQIA+ community and its allies.
Joining us for the discussion:
Luke Mitchell (he/him) - Panel Host, Senior Account Manager, Edelman & JOY 94.9 Host
Amelia Trinick (she/her) - Digital Mental Health Expert, Blue Knot Foundation
Jonti Ridley (they/them) - Creator, mental & sexual health advocate
Mia Garlick (she/her) - Regional Director of Policy, Meta
TICKETS ARE FREE FOR EVERYONE - REGISTER FOR A FREE TICKET!
AiMCO Awards 2022
It’s time to get excited for AiMCO’s night of nights! Now in its second year, the AiMCO Awards 2022 will celebrate the creativity, achievements, and successes of all our awards entrants!
So come join us on Thursday, February 16th at the gorgeous Doltone House - Jones Bay Wharf Sydney, to celebrate all our finalists and toast all our AiMCO Awards 2022 winners!
Find the details here