WEBINAR: The Power Gap
Tuesday 28 July
1pm AEST
Are Media will be presenting new research from WPP Media and Are Media, The Power Gap, revealing how influence really works for Australian women aged 45+ - one of the country's most powerful yet underestimated consumer segments. The national study of over 1,000 women uncovers what drives trust, credibility and purchase decisions for this audience, with findings that have direct implications for creators looking to grow their reach and impact. The research challenges common assumptions about influence in a social-first world, showing that women 45+ respond strongly to expert-led, editorially-aligned creators - and are actually more likely to act on recommendations from specialists they trust. With this demographic controlling billions in household spending, the findings point to a significant opportunity for creators who lead with credibility, consistency and depth.
Speakers:
- Danielle Steele - Are Media Strategy Lead
- Nicky Briger – Are Media GM Luxury
