WEBINAR: Child Influencers: How Children are Entangled with Social Media Fame
Tuesday 9th June
1pm AEST
Open to ALL REGISTER HERE
This webinar is a book talk and dialogue session on Professor Crystal Abidin's newest book Child Influencers: How Children are Entangled with Social Media Fame. Drawing on original empirical ethnographic fieldwork and case studies from Asia Pacific and beyond, and spanning various digital platforms, the interactive talk will explore a selection of the ten milestones and socio-cultural contexts that have led to ordinary children becoming famous online.
Speaker:
Professor Crystal Abidin is an anthropologist of vernacular internet cultures, focusing on internet celebrity and social media pop cultures in the Asia Pacific region. In 2025, The Australian named her the top researcher in the country in the field of Communication, and Stanford/Elsevier named her the top 0.13% of scientists worldwide in the subfield of communications and new media. Crystal's awards include Forbes 30 Under 30 Asia, Pacific Standard 30 Top Thinkers Under 30, WA Young Tall Poppy Science Award, among others. Reach her at wishcrys.com
WEBINAR: Sound On - How Audio Grabs Attention on Socials
Tuesday 23rd June
1pm AEST
AIMCO Members please email info@aimco.org.au to received the registration link
In a world where brands obsess over visuals, very few have defined how they sound.
This webinar explores why sonic branding is becoming one of the most powerful and underused tools in modern marketing. From audio logos and recognisable voices to the psychology of memory and music, discover how brands can move from simply being seen to being remembered.
Using real world examples and insights from the world of digital audio, podcasting and social media, this session unpacks how sound drives emotional connection, consistency and recall across every touchpoint.
- Why sound drives stronger brand recall
- The importance of ownable sonic assets
- The role of music, voice and emotion in memory
- Why audio branding matters more in a social first world
- How brands can create consistency across all digital channels
- Real examples of brands using sonic branding effectively
The session is hosted by Aaron Matthews, the Founder and Creative Director of Original Audio, an Australian audio creative agency specialising in sonic branding, audio advertising and dynamic audio.
With more than 20 years in audio, Aaron’s career spans roles at BBC Radio 1 in the UK, Global Radio’s Capital FM London, Spotify and Acast. Today, he works with brands and publishers to help them use sound more strategically across podcasts, streaming, radio and social media.
Aaron is passionate about how audio shapes memory, emotion and attention in a digital first world, and regularly speaks on the future of sonic branding, dynamic creative and AI powered audio experiences.
WEBINAR: The Power Gap
Tuesday 28 July
1pm AEST
AIMCO Members please email info@aimco.org.au to received the registration link
Are Media will be presenting new research from WPP Media and Are Media, The Power Gap, revealing how influence really works for Australian women aged 45+ - one of the country's most powerful yet underestimated consumer segments. The national study of over 1,000 women uncovers what drives trust, credibility and purchase decisions for this audience, with findings that have direct implications for creators looking to grow their reach and impact. The research challenges common assumptions about influence in a social-first world, showing that women 45+ respond strongly to expert-led, editorially-aligned creators - and are actually more likely to act on recommendations from specialists they trust. With this demographic controlling billions in household spending, the findings point to a significant opportunity for creators who lead with credibility, consistency and depth.
Speakers:
- Danielle Steele - Are Media Starteguy Lead
- Nicky Briger – Are Media GM Luxury
