The AiMCO Summit will be the most significant learning and development event for creators, Australia's biggest brands, tech innovators and agencies in Australia. The program will be a NIDA in a 700pax theatre featuring workshops, keynotes, panels and case studies designed to connect industry leaders, showcase creative excellence and shape the future of our sector.

The Creator Era – Exploring Creators, Culture & Commerce

Creators are not just shaping the industry, they are leading it. Influence, innovation, and impact are being redefined by creators who drive culture, build communities, and fuel commerce at scale. The AiMCO Summit 2026 will bring together the brightest voices in marketing, media, platforms, and creator talent to share ideas, showcase bold thinking, and equip our industry to thrive in this new era.

Sessions include:

🎙️ From Donut Shop to The Donut Daddy

A journey from entrepreneur to cult status, fuelled by creativity, courage, and a lot of dough.

🎙️ YouTube Killed the TV Star? Not Quite… by Spawnpoint Media

Television once set the rhythm for viewers and brands alike, but in a new era of on-demand viewing, primetime routines have given way to personality-driven media like YouTube. This conversation explores what it means to make entertainment in 2026 and why the traditional titans may be better placed to thrive by collaborating rather than competing with today’s data-driven storytellers.

🎙️ The ROI of Creativity: Building Creator Ecosystems That Actually Work by Sticki

The next generation of creator campaigns are built not just to entertain, but to perform. Hear from Sticki, MagicBrief (Canva), and Meta on how to scale and optimise creator content across performance channels to build a sustainable content ecosystem.

Plus, insights across brand, creator, platform and agency perspectives with more announcements to come.