Our Work
Who we are & why it matters
The Australian Influencer Marketing Council is an industry association, driven by experts in the field, committed to ensuring this innovative advertising channel continues to build marketer trust and confidence through best practice, transparency and industry education.
AiMCO represents the industry's greatest advocates, strongest thought leaders, and foremost experts.
AiMCO Principles
Transparency
Building marketer confidence and trust through transparency and accountability.
Best Practice
Advance the development, education and application of industry agreed standards.
Industry Leadership
A community of experts committed to the advocacy and advancement of influencer marketing.
The AiMCO Guiding Council
The Australian Influencer Marketing Council was founded by a pioneering group of industry experts - agency, talent management, creator marketplaces and legal advisors - who are leaders in the Australian influencer marketing arena. The AiMCO Guiding Council is the team of industry professionals elected by the members to inspire, guide and drive the work of the organisation.
Chair - Tegan Boorman, Social Law Co
Deputy Chair - Sam Kelly, HelloSocial
Anthony Richardson, Kitly Business
Natalie Giddings, Hoozu
Sarah Letts, TotallyAwesome
Lucy Ronald, Fabulate
Detch Singh, Hypetap
Jamie Taylor, Havas Media
Hannah McElhinney, SnackDrawer
Sharyn Smith, Social Soup
Steve Wright, Vamp
Shivani Maharaj, Wavemaker
Sonja Stindl, Amplify
Alexis Whelan, Kinesso Australia
Nicole Foster, Tourism Australia
Stephanie Scicchitano, BornBred Talent
Drew Collins, Edelman Australia
Steph Pearson, OMD Content
