Our Work — AiMCO

The Australian Influencer Marketing Council is an industry association, driven by experts in the field, committed to ensuring this innovative advertising channel continues to build marketer trust and confidence through best practice, transparency and industry education.

AiMCO represents the industry's greatest advocates, strongest thought leaders, and foremost experts.

About AiMCO

AiMCO Principles

Transparency

Building marketer confidence and trust through transparency and accountability.

Best Practice

Advance the development, education and application of industry agreed standards.

Industry Leadership

A community of experts committed to the advocacy and advancement of influencer marketing.

The AiMCO Guiding Council

The Australian Influencer Marketing Council was founded by a pioneering group of industry experts - agency, talent management, creator marketplaces and legal advisors - who are leaders in the Australian influencer marketing arena. The AiMCO Guiding Council is the team of industry professionals elected by the members to inspire, guide and drive the work of the organisation.