Does #ad hurt engagement? UK research from Influencer Marketing Trade Body (IMBT) with Scott Guthrie
9th April 2026
8am AEST
New research from IMTB shows explicit ad disclosure (#ad) on influencer marketing content is not associated with lower engagement performance. In fact, creators’ commercial content tagged with #ad generates higher median likes and comments. Explicit ad disclosure acts as a credibility and legitimacy signal, supporting reach and engagement rather than limiting distribution.
Members please contact us at info@aimco.org.au to receive the invite link
