WEBINAR: Sound On - How Audio Grabs Attention on Socials
Tuesday 23rd June
1pm AEST
AIMCO Members please email info@aimco.org.au to received the registration link
In a world where brands obsess over visuals, very few have defined how they sound.
This webinar explores why sonic branding is becoming one of the most powerful and underused tools in modern marketing. From audio logos and recognisable voices to the psychology of memory and music, discover how brands can move from simply being seen to being remembered.
Using real world examples and insights from the world of digital audio, podcasting and social media, this session unpacks how sound drives emotional connection, consistency and recall across every touchpoint.
- Why sound drives stronger brand recall
- The importance of ownable sonic assets
- The role of music, voice and emotion in memory
- Why audio branding matters more in a social first world
- How brands can create consistency across all digital channels
- Real examples of brands using sonic branding effectively
The session is hosted by Aaron Matthews, the Founder and Creative Director of Original Audio, an Australian audio creative agency specialising in sonic branding, audio advertising and dynamic audio.
With more than 20 years in audio, Aaron’s career spans roles at BBC Radio 1 in the UK, Global Radio’s Capital FM London, Spotify and Acast. Today, he works with brands and publishers to help them use sound more strategically across podcasts, streaming, radio and social media.
Aaron is passionate about how audio shapes memory, emotion and attention in a digital first world, and regularly speaks on the future of sonic branding, dynamic creative and AI powered audio experiences.
WEBINAR: Social Standards: A guide to Ad Standards and influencer marketing
Tuesday 14th July
1pm AEST
AIMCO Members please email info@aimco.org.au to received the registration link
Join Greg Wallace, Executive Director of Ad Standards for a practical overview of advertising self-regulation and the advertising complaints system - how it works, how decisions are made, and how Ad Standards can help you navigate the rules. He’ll also spotlight influencer marketing, including disclosure requirements, and share the latest insights on community expectations and how responsible advertising builds trust.
Speaker:
Greg Wallace is the Executive Director of Ad Standards, Australia’s advertising regulator. In this role, he oversees the system that supports responsible advertising and responds to community complaints. Greg has more than 30 years’ experience across marketing, government and the not‑for‑profit sector, and advocates for advertising that aligns with community expectations and maintains trust in the industry.
WEBINAR: The Power Gap
Tuesday 28 July
1pm AEST
AIMCO Members please email info@aimco.org.au to received the registration link
Are Media will be presenting new research from WPP Media and Are Media, The Power Gap, revealing how influence really works for Australian women aged 45+ - one of the country's most powerful yet underestimated consumer segments. The national study of over 1,000 women uncovers what drives trust, credibility and purchase decisions for this audience, with findings that have direct implications for creators looking to grow their reach and impact. The research challenges common assumptions about influence in a social-first world, showing that women 45+ respond strongly to expert-led, editorially-aligned creators - and are actually more likely to act on recommendations from specialists they trust. With this demographic controlling billions in household spending, the findings point to a significant opportunity for creators who lead with credibility, consistency and depth.
Speakers:
- Danielle Steele - Are Media Starteguy Lead
- Nicky Briger – Are Media GM Luxury
