AiMCO AWARDS WINNERS 2022

AiMCO AWARDS WINNERS 2022

AiMCO Award Categories

Below are all our Winners and the Highly Commended entrants announced at our AiMCO Awards Celebration event on Thursday February 16, 2023.

AiMCO Most Influential 2022 - The pinnacle award selected from the line-up of our fabulous winners below.

Brand Awards - These awards are given to brands partnering with creators to deliver breakthrough work that makes us go, I wish I did that! They set trends and utilise platform features to deliver original and effective brand campaigns.

Creator Awards - These awards are for creator work, branded or non-branded content, that demonstrates innovative use of social media platform features and high levels of creativity and originality.

Industry Awards - These awards are for businesses that have delivered best in class influencer campaigns for their clients. They pushed the boundaries towards the betterment of the category and had a positive impact on both their clients’ and their own businesses.

AiMCO Trailblazer of the Year - The life blood of our constantly evolving industry comes from its people, their commitment, energy and talent. This award recognises individuals that have been in the industry for under 5 years and have made a remarkable impact.

Most Influential 2022

  • Most Influential - Industry: Hello Social

    Paramount+ The Inspired Unemployed and The Betoota Advocate.

    Award accepted by Sam Kelly, Ben Stavert and Melissa Leverett of Hello Social with Clare Winterbourn, Born Bred Talent.

  • Most Influential - Creator: Ella Watkins

    @ellawhatkins @ella.whatkins

    Award collected by YanYan Chen, Alex Reid and Sonja Stindl from Amplify on behalf of Ella Watkins. goes here

Brand Awards

  • Best Beauty & Wellness Campaign

    Sponsor: Vamp

    WINNER:
    Maybelline - Get Ready with Me: Wavemaker

    HIGHLY COMMENDED:
    Colgate Optic White - #SmileOutLoud: Wavemaker/Hypetap

  • Best Fashion & Style Campaign

    WINNER: PayPal – Melbourne Fashion Festival - Edelman

  • Best Health, Fitness, Sport Campaign

    Sponsor: Tagger

    WINNER: NSW Government COVID-19 Winter Response - Hello Social

    HIGHLY COMMENDED:
    Sensodyne's Unmissable Moment: Prodigious PLAY

  • Best Family, Parenting, Pets Campaign

    WINNER: Winner - BrickFit – Move. Unlock. Build - TotallyAwesome

    HIGHLY COMMENDED:
    Hunter Leisure – Hello Sunshine Messy Toddler Tray: Mumpower

  • Best Food & Beverage Campaign

    Sponsor: TikTok

    WINNER: DoorDash - #Eat Your Way to LA - Wavemaker

    HIGHLY COMMENDED:
    ALDI - Stretch Campaign - Social Soup

  • Best Home, Lifestyle, Travel, Auto Campaign

    WINNER: Kogan Contra Creator Campaign - Sling & Stone

    HIGHLY COMMENDED:
    Miele Stories of Sustainability: Prodigious PLAY

  • Best Business, Finance, Insurance, Telco Campaign

    WINNER: CBA x Rewards and Partnerships - M&C Saatchi Sport & Entertainment

    HIGHLY COMMENDED:
    Bupa Benefits Pocket app - Social Soup

  • Best Entertainment & Gaming Campaign

    Sponsor: TikTok

    WINNER: Paramount+ Maxi and Coco Chat Queen of The Universe - Hello Social

    HIGHLY COMMENDED:
    UNDSCVRD presented by Samsung Galaxy: Amplify

  • Highly Commended

    Colgate Optic White - #SmileOutLoud: Wavemaker/Hypetap

  • Highly Commended

    Best Health, Fitness, Sport Campaign

    Sensodyne's Unmissable Moment: Prodigious PLAY

  • Highly Commended

    Best Family,Parenting, Pets Campaign

    Hunter Leisure- Hello Sunshine Messy Toddler Tray: MumPower

  • Highly Commended

    Best Food & Beverage Campaign

    ALDI Stretch Campaign: Social Soup

  • Highly Commended

    Best Home, Lifestyle, Travel, Auto Campaign

    Miele Stories of Sustainability: Prodigious Play

  • Highly Commended

    Best Business, Finance, Insurance, Telco Campaign
    Bupa Benefits Pocket app: Social Soup

  • Highly Commended

    Best Entertainment & Gaming Campaign

    UNDSCVRD by Samsung Galaxy: Amplify

Industry Awards

  • Best Use of Data

    Sponsor: Meltwater

    WINNER: DoorDash - #EatYourWayToLA - Wavemaker

  • Best Influencer Marketing Technology/Service

    WINNER: Vamp

  • Most Effective Collaboration or Partnership

    Sponsor: OMG Content

    WINNER: Paramount+ - The Inspired Unemployed and The Betoota Advocate - Hello Social

  • Best Creator Discovery & Marketing Platform

    WINNER: Meltwater Klear

  • Influence for Good

    Sponsor: Social Soup

    WINNER: TransAthletica - Snack Drawer

  • Most Effective Campaign for ROI

    WINNER: Uber Eats - Local Eats: Hello Social

  • Best Boutique Agency/Business

    WINNER: TotallyAwesome

  • Best Large Agency/Business

    Sponsor: Talentpay Australia

    WINNER: Hello Social

  • Highly Commended

    Best Boutique Agency/Business

    WeAreTENZING

  • Highly Commended

    Best Influencer Marketing Technology/Service

    Fabulate

  • Highly Commended

    Best Influencer Marketing Technology/Service

    Jellysmack

  • Highly Commended

    Best Large Agency/Business

    We Are Social

  • Highly Commended

    Best Large Agency/Business

    Wavemaker

  • Highly Commended

    Best Use of Data

    NSW Government COVID-19 Winter Response - Hello Social

  • Highly Commended

    Influence for Good

    Butterfly Foundation - #BodyKindOnline: Edelman

  • Highly Commended

    Influence for Good

    Uber Eats - Rave 2 Save - Hello Social

  • Highly Commended

    Most Effective Campaign for ROI

    Sensodyne's - Unmissable Moment: Prodigious PLAY

  • Highly Commended

    Most Effective Collaboration or Partnership

    Hydralyte and Budgy Smuggler - Set to Sweat - Red Havas

Creator Awards

  • Best Home, Lifestyle, Travel, Auto Creator

    Sponsor: Hello Social

    WINNER: Brad Canning @leafy.lane @brad

  • Best Family, Parenting, Pets Creator

    Sponsor: TotallyAwesome

    WINNER: The Brother Boys @the_brotherboys

  • Best Fashion & Style Creator

    WINNER: Sneza Jovanovic @mums_style_diary

  • Best Food & Beverage Creator

    Sponsor: Meta

    WINNER: Morgan Hipworth @morganhipworth @morgan

  • Best Gaming Streamer/Creator

    WINNER: Reapz @twitch.tv/reapz

  • Best Health, Fitness, Sport Creator

    Sponsor: Meta

    WINNER: Olivia Vivian @oliviavivian

    Award collected by Kylie Green and Susie Pfann, Lime Agency on behalf of Olivia Vivian.

  • Best Comedy & Entertainment Creator

    Sponsor: Hello Social

    WINNER: Ella Watkins @ellawhatkins @ella.whatkins

    Award collected by YanYan Chen and Alex Reid, Amplify on behalf of Ella Watkins.

  • Highly Commended

    Best Home, Lifestyle, Travel, Auto Creator

    Jordy Wilson @outdoorkindaguy

  • Highly Commended

    Best Family, Parenting, Pets Creator

    Ben and Zara Tate @ben.and.zara @benandzara

  • Highly Commended

    Best Food & Beverage Creator

    Amy Lee @amyleeactive

  • Highly Commended

    Best Food & Beverage Creator

    Brent Wallwork @brentobox_

  • Highly Commended

    Best Health, Fitness, Sport Creator

    Ellie Cole @elliecoleswim

  • Highly Commended

    Best Health, Fitness, Sport Creator

    Xanthia Efthymiou @xanthia_efthymiou @itsxanthiaa

  • Highly Commended

    Best Comedy & Entertainment Creator

    The Inspired Unemployed @theinspiredunemployed

  • Highly Commended

    Best Comedy & Entertainment Creator

    The Macfarlane Brothers @macfarlanebros

AiMCO Trailblazer of the Year Award

  • AiMCO Trailblazer 2022

    Sponsor: Vamp
    WINNER: Mikaela Copland Rollie Nation

  • Trailblazer - Highly Commended

    Tiffany Sayers: Loft Social

  • Trailblazer - Highly Commended

    Carly Paterson - Snack Drawer

 AiMCO Awards Judging Process

The AiMCO Awards were judged by 58 carefully selected, experienced, independent professionals comprised of the brightest minds and change-makers within the Australian industry - the line up included specialists in influencer marketing and social media, advertising, brand marketing and even legal specialists. See them all here.

Entries were judged independently according to the entry criteria before being discussed at a virtual judging panel session where the judges took the opportunity to challenge and debate the entries in order to determine which entries deserved to be included on the list of finalists. Judges then went into a second round of judging to review the selected entries to rescore them, mindful of who should be awarded the accolade of an AiMCO Award.

A seperate independent industry panel was engaged to judge the AiMCO Most Influential Award 2021 from the line up of winners.