AiMCO AWARDS WINNERS 2022
AiMCO AWARDS WINNERS 2022
AiMCO Award Categories
Below are all our Winners and the Highly Commended entrants announced at our AiMCO Awards Celebration event on Thursday February 16, 2023.
AiMCO Most Influential 2022 - The pinnacle award selected from the line-up of our fabulous winners below.
Brand Awards - These awards are given to brands partnering with creators to deliver breakthrough work that makes us go, I wish I did that! They set trends and utilise platform features to deliver original and effective brand campaigns.
Creator Awards - These awards are for creator work, branded or non-branded content, that demonstrates innovative use of social media platform features and high levels of creativity and originality.
Industry Awards - These awards are for businesses that have delivered best in class influencer campaigns for their clients. They pushed the boundaries towards the betterment of the category and had a positive impact on both their clients’ and their own businesses.
AiMCO Trailblazer of the Year - The life blood of our constantly evolving industry comes from its people, their commitment, energy and talent. This award recognises individuals that have been in the industry for under 5 years and have made a remarkable impact.
Most Influential 2022
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Most Influential - Industry: Hello Social
Paramount+ The Inspired Unemployed and The Betoota Advocate.
Award accepted by Sam Kelly, Ben Stavert and Melissa Leverett of Hello Social with Clare Winterbourn, Born Bred Talent.
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Most Influential - Creator: Ella Watkins
@ellawhatkins @ella.whatkins
Award collected by YanYan Chen, Alex Reid and Sonja Stindl from Amplify on behalf of Ella Watkins. goes here
Brand Awards
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Best Beauty & Wellness Campaign
Sponsor: Vamp
WINNER:
Maybelline - Get Ready with Me: WavemakerHIGHLY COMMENDED:
Colgate Optic White - #SmileOutLoud: Wavemaker/Hypetap -
Best Fashion & Style Campaign
WINNER: PayPal – Melbourne Fashion Festival - Edelman
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Best Health, Fitness, Sport Campaign
Sponsor: Tagger
WINNER: NSW Government COVID-19 Winter Response - Hello Social
HIGHLY COMMENDED:
Sensodyne's Unmissable Moment: Prodigious PLAY -
Best Family, Parenting, Pets Campaign
WINNER: Winner - BrickFit – Move. Unlock. Build - TotallyAwesome
HIGHLY COMMENDED:
Hunter Leisure – Hello Sunshine Messy Toddler Tray: Mumpower -
Best Food & Beverage Campaign
Sponsor: TikTok
WINNER: DoorDash - #Eat Your Way to LA - Wavemaker
HIGHLY COMMENDED:
ALDI - Stretch Campaign - Social Soup -
Best Home, Lifestyle, Travel, Auto Campaign
WINNER: Kogan Contra Creator Campaign - Sling & Stone
HIGHLY COMMENDED:
Miele Stories of Sustainability: Prodigious PLAY -
Best Business, Finance, Insurance, Telco Campaign
WINNER: CBA x Rewards and Partnerships - M&C Saatchi Sport & Entertainment
HIGHLY COMMENDED:
Bupa Benefits Pocket app - Social Soup -
Best Entertainment & Gaming Campaign
Sponsor: TikTok
WINNER: Paramount+ Maxi and Coco Chat Queen of The Universe - Hello Social
HIGHLY COMMENDED:
UNDSCVRD presented by Samsung Galaxy: Amplify -
Highly Commended
Colgate Optic White - #SmileOutLoud: Wavemaker/Hypetap
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Highly Commended
Best Health, Fitness, Sport Campaign
Sensodyne's Unmissable Moment: Prodigious PLAY
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Highly Commended
Best Family,Parenting, Pets Campaign
Hunter Leisure- Hello Sunshine Messy Toddler Tray: MumPower
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Highly Commended
Best Food & Beverage Campaign
ALDI Stretch Campaign: Social Soup
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Highly Commended
Best Home, Lifestyle, Travel, Auto Campaign
Miele Stories of Sustainability: Prodigious Play
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Highly Commended
Best Business, Finance, Insurance, Telco Campaign
Bupa Benefits Pocket app: Social Soup -
Highly Commended
Best Entertainment & Gaming Campaign
UNDSCVRD by Samsung Galaxy: Amplify
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Industry Awards
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Best Use of Data
Sponsor: Meltwater
WINNER: DoorDash - #EatYourWayToLA - Wavemaker
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Best Influencer Marketing Technology/Service
WINNER: Vamp
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Most Effective Collaboration or Partnership
Sponsor: OMG Content
WINNER: Paramount+ - The Inspired Unemployed and The Betoota Advocate - Hello Social
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Best Creator Discovery & Marketing Platform
WINNER: Meltwater Klear
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Influence for Good
Sponsor: Social Soup
WINNER: TransAthletica - Snack Drawer
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Most Effective Campaign for ROI
WINNER: Uber Eats - Local Eats: Hello Social
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Best Boutique Agency/Business
WINNER: TotallyAwesome
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Best Large Agency/Business
Sponsor: Talentpay Australia
WINNER: Hello Social
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Highly Commended
Best Boutique Agency/Business
WeAreTENZING
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Highly Commended
Best Influencer Marketing Technology/Service
Fabulate
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Highly Commended
Best Influencer Marketing Technology/Service
Jellysmack
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Highly Commended
Best Large Agency/Business
We Are Social
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Highly Commended
Best Large Agency/Business
Wavemaker
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Highly Commended
Best Use of Data
NSW Government COVID-19 Winter Response - Hello Social
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Highly Commended
Influence for Good
Butterfly Foundation - #BodyKindOnline: Edelman
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Highly Commended
Influence for Good
Uber Eats - Rave 2 Save - Hello Social
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Highly Commended
Most Effective Campaign for ROI
Sensodyne's - Unmissable Moment: Prodigious PLAY
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Highly Commended
Most Effective Collaboration or Partnership
Hydralyte and Budgy Smuggler - Set to Sweat - Red Havas
Creator Awards
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Best Home, Lifestyle, Travel, Auto Creator
Sponsor: Hello Social
WINNER: Brad Canning @leafy.lane @brad
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Best Family, Parenting, Pets Creator
Sponsor: TotallyAwesome
WINNER: The Brother Boys @the_brotherboys
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Best Fashion & Style Creator
WINNER: Sneza Jovanovic @mums_style_diary
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Best Food & Beverage Creator
Sponsor: Meta
WINNER: Morgan Hipworth @morganhipworth @morgan
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Best Gaming Streamer/Creator
WINNER: Reapz @twitch.tv/reapz
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Best Health, Fitness, Sport Creator
Sponsor: Meta
WINNER: Olivia Vivian @oliviavivian
Award collected by Kylie Green and Susie Pfann, Lime Agency on behalf of Olivia Vivian.
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Best Comedy & Entertainment Creator
Sponsor: Hello Social
WINNER: Ella Watkins @ellawhatkins @ella.whatkins
Award collected by YanYan Chen and Alex Reid, Amplify on behalf of Ella Watkins.
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Highly Commended
Best Home, Lifestyle, Travel, Auto Creator
Jordy Wilson @outdoorkindaguy
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Highly Commended
Best Family, Parenting, Pets Creator
Ben and Zara Tate @ben.and.zara @benandzara
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Highly Commended
Best Food & Beverage Creator
Amy Lee @amyleeactive
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Highly Commended
Best Food & Beverage Creator
Brent Wallwork @brentobox_
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Highly Commended
Best Health, Fitness, Sport Creator
Ellie Cole @elliecoleswim
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Highly Commended
Best Health, Fitness, Sport Creator
Xanthia Efthymiou @xanthia_efthymiou @itsxanthiaa
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Highly Commended
Best Comedy & Entertainment Creator
The Inspired Unemployed @theinspiredunemployed
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Highly Commended
Best Comedy & Entertainment Creator
The Macfarlane Brothers @macfarlanebros
AiMCO Trailblazer of the Year Award
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AiMCO Trailblazer 2022
Sponsor: Vamp
WINNER: Mikaela Copland Rollie Nation -
Trailblazer - Highly Commended
Tiffany Sayers: Loft Social
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Trailblazer - Highly Commended
Carly Paterson - Snack Drawer
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AiMCO Awards Judging Process
The AiMCO Awards were judged by 58 carefully selected, experienced, independent professionals comprised of the brightest minds and change-makers within the Australian industry - the line up included specialists in influencer marketing and social media, advertising, brand marketing and even legal specialists. See them all here.
Entries were judged independently according to the entry criteria before being discussed at a virtual judging panel session where the judges took the opportunity to challenge and debate the entries in order to determine which entries deserved to be included on the list of finalists. Judges then went into a second round of judging to review the selected entries to rescore them, mindful of who should be awarded the accolade of an AiMCO Award.
A seperate independent industry panel was engaged to judge the AiMCO Most Influential Award 2021 from the line up of winners.