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Embracing Diversity and Inclusion Webinar
Embracing Diversity and Inclusion in Influencer Marketing
Join us for an insightful webinar as we delve into the crucial topic of diversity and inclusion in influencer marketing. In today's diverse world, authenticity and representation matter more than ever. This webinar will explore how brands can effectively incorporate diversity and inclusion into their influencer campaigns to resonate with diverse audiences and drive meaningful connections.
LIVE EVENT! 2024 State of Social Media: AI, UGC, and ROI
Announcing a live event on "2024 State of Social Media: AI, UGC, and ROI" in partnership with Havas, Emotive, and Meltwater!
📅 Save the Date: 11th April
🕒 Time: 5.30
📍 Location: L6/121 Harrington Street, The Rocks Sydney
Join us for an evening of insights, networking drinks, and canapés as industry experts share the latest trends and strategies in influencer marketing and social media management.
ATO & AiMCO Webinar
Join us as AiMCO Chair, Tegan Boorman, leads the discussion on crucial tax obligations for influencers.
Gain a deep understanding of tax obligations in influencer collaborations and learn from industry experts to ensure compliance and informed decision-making.
Don't miss this exclusive opportunity to stay ahead in the influencer marketing game.
Unleashing the Power of Creator Content Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix.
Unlock the potential of your creator campaigns and elevate your media planning strategies! Join us for a groundbreaking webinar as Whalar collaborates with Nielsen to present: Unleashing the Power of Creator Content Nielsen + Whalar: Predictive ROI accurately estimates what creators bring to the Mix.
Imagine having a direct line into the pulse of your media plan's expected ROI, providing you with the ability to refine and enhance your strategies for maximum impact. Whalar has achieved just that by leveraging Nielsen's cutting-edge solution - Predictive ROI (PROI), delivering impactful insights into future ROI, especially within the realm of creator campaigns.
Key Highlights:
Learn how Nielsen's Predictive ROI accurately estimates the value creators bring to the mix.
Gain insights into refining your media planning strategies to maximize every ad dollar.
Discover the power of a direct line into the expected ROI of your campaigns.
Don't miss out on this exclusive opportunity to stay ahead in the ever-evolving landscape of creator content and media planning.
RSVP now to secure your spot!
Salary Benchmarking Webinar
Join us March 5th at 9.30am AEST for a collaborative webinar with The Expand Group. We will present the Creator Economy Salary Report, offering salary insights for Australia and New Zealand's influencer industry. Focused on commerce, technology, and product roles, the report serves as a valuable guide for professionals navigating this dynamic sector. The webinar explores the evolving creator economy landscape, providing attendees with crucial data to make informed decisions about compensation. With AiMCO's expertise and The Expand Group's partnership, the webinar delivers key perspectives on earning potential, empowering participants to thrive in the competitive influencer market. From commercial ventures to technology innovations and product management, this concise session equips professionals with essential knowledge for success in the rapidly growing influencer industry.
AiMCO Awards 2023
It’s time to get excited for AiMCO’s night of nights! The AiMCO Awards 2023 will celebrate the creativity, achievements, and successes of all our awards entrants!
So come join us on Thursday, February 29th at the gorgeous Doltone House - Jones Bay Wharf Sydney, to celebrate all our finalists and toast all our AiMCO Awards 2023 winners!
Find the details here
Child influencers: Taxonomies and Benchmarking Regulations APAC region
Join us Tuesday 13th February at 11am AEST for an online academic talk on child influencers.
In this talk, Professor Crystal Abidin will deliver findings from a recently published report by the Influencer Ethnography Research Lab (IERLab) housed at Curtin University. Drawing from longitudinal traditional and digital ethnographic fieldwork across the Asia Pacific region, the talk will offer a taxonomy for understanding the landscape of how children are entangled with social media commerce, and present an overview of regulations governing child influencers.
Measurement and Metrics Webinar
Measurement and Metrics Best Practice Webinar
Join us for an informative and engaging webinar on Tue Nov 28 2023 at 11am (Australian Eastern Daylight Time). This online event will provide valuable insights into the best practices for measurement and metrics in various industries.
Discover the latest trends and techniques used by experts to effectively measure and track performance, identify key metrics, and make data-driven decisions. Whether you're a business owner, marketer, or analyst, this webinar is designed to enhance your understanding of measurement and help you optimize your strategies.
Learn from industry leaders Jamie Taylor, Sharyn Smith and Anthony Richardson and gain practical knowledge that you can apply to your own projects. Don't miss out on this valuable opportunity to stay ahead of the game and improve your measurement and metrics practices.
Reserve your spot here!
AiMCO Connect Members Only - Melbourne Event
AiMCO Members Only Event
Connect with our AiMCO community in a relaxed post work gathering where we’ll have a member panel discussing what’s hot right now – it’s a fun way to stay in the know.
Hosted by, Natalie Giddings - CEO at Hoozu and Filip Sarna - Head of Social Media at Prodigious Australia.
Joined by, Eleisha Perett - Social Media Specialist at Techtronic Industries and Chelsea Smith, The Mum, DIY Enthusiast and entrpreneur behind ‘ The Organising Platform’.
All members invited. So don’t miss out!
‘A Brief on Briefing’
‘A BRIEF ON BRIEFING TALENT’
This webinar will give you the insider tips from talent managers on how to deliver great briefs to talent for influencer marketing campaigns. It’s a not to miss session for anyone who works with creators and who has ever asked:
“What the best way to write a brief? What do I include? What should I know? What will best help the talent interpret this project? “
A great brief is the secret to helping you effectively manage the campaign and get the right outcome for your client. A poor brief can impact the talent’s ability to interpret the brief and address the campaign deliverables.
In this session our panel of expert talent managers and campaign managers will decode creating an effective brief. More details here.
Maximising ROI for Influencer Marketing Campaigns Webinar
Maximising ROI: The Role of Creators & the Power of Influence in the Evolving Media Landscape
Learn about maximising ROI through influencer marketing in our webinar. Our expert panel will cover the latest trends, tips, tricks and pitfalls with practical insights and case study examples for successful campaigns. Supported by Meltwater Klear.
Music Rights Influencer Webinar
Music is an integral factor in much of the digital creator content on social media. Learn more about music copy right and how it applies to Australian creators.
In this webinar we will cover the area of music rights with regard to creator content for brands - both what's happening here in Australia and the US.
AiMCO Connect Members Only - Sydney Event
AiMCO Members Only Event
Connect with our AiMCO community in a relaxed post work gathering where we’ll have a member panel discussing what’s hot right now – it’s a fun way to stay in the know.
All members invited. So don’t miss out!
Wavemaker will host the quarterly panel discussion. Hosted by Shivani Maharaj Chief Content & Partnerships Officer at Wavemaker ANZ and Guiding Council Member of AiMCO.
De-Influencing
Demystifying de-influencing
Leveraging the current 'de-influencing' trend to encourage the use of purposeful creators to create well aligned brand and creator partnerships. Audiences are getting smarter and can sense disingenuous relationships, so let's leverage creators that hold strong values to create strong brand stories.
Joining us for discussion:
Panel Host:
Brooke Howard-Smith, Founder Otterfish & WeAreTENZING
Panelists:
Jess Quinn, Creator, Author, Still Standing
Jordan Watson, Creator, How To Dad
Michaela Tan, INCA AUNZ Account Director, Group M
Brad Smeele, Creator, Speaker & Author
AiMCO Members Free with a code. Non-Member Tickets are $55 (+booking fee)
ACCC Preview: Findings From Influencer Sweep
Please join us as the ACCC presents a preview of the findings from their internet sweep targeting influencers, delivered exclusively for AANA and AiMCO members.
The sweep sought to identify misleading testimonials and endorsements by social media influencers on a range of social media platforms and sectors, including fashion, beauty and cosmetics, food and beverage, travel, health fitness and wellbeing, parenting, gaming and technology.
Although the sweep focused on influencers, the ACCC is also considering the part that advertisers, marketers, brands and social media platforms play in facilitating misconduct.
ACCC's Emily Short, Assistant Director for Consumer & Fair Trading Coordination & Strategy and Executive Director for the Consumer Fair Trading Division, Nick Heys, will give you an overview of the key issues identified in the sweep, what issues are causing the most concern and what comes next.
This event will be hosted by AANA's Megan McEwin and Tegan Boorman, Deputy Chair at AiMCO. Participants will have plenty of opportunities for questions at the end of the session.
Joining us for the discussion:
Tegan Boorman, Founder of Social Law Co & Deputy Chair at AiMCO
Megan McEwin, Director of Policy & Regulatory Affairs, AANA
Emily Short, Assistant Director Consumer & Fair Trading Coordination & Strategy, ACCC
Nick Heys, Executive Director Consumer & Fair Trading Division, ACCC
** AiMCO Member Event Only - email info@aimco.org.au for registration link! **
Influencer Gifting and ATO Tax Implications
Is influencer gifting part of your influencer marketing strategy or product promotion? Are you a creator that receives gift? If so, this webinar is for you as our panel come together to discuss the recent ATO reporting around gifts and taxable income. This webinar is for creators, talent managers, pr managers, brands and their marketers.
Joining us for the discussion:
Detch Singh - CEO Hypetap, AiMCO Deputy Chair and Chair of Best Practice Working Group Host
Tegan Boorman - Founder, Social Law Co. Panelist
Adrian Bailey - Managing Principal, Cleary Hoare. Panelist
Anthony Marvello - Assistant Commissioner for Small Business Technical Leadership and Advice, Australia Taxation Office. Panelist
Shannon Tarbotton - Director, Elevate Tax. Panelist
AiMCO Members Free with a code. Non-Member Tickets are $55 (+ booking fee)
#BodyPride - How Butterfly & Instagram are challenging negative conversations around body ideals that increase during Mardi Gras & Pride.
Join us for AiMCO’s first webinar of 2023!
Mardi Gras is a time of immense pride & celebration. But for many, it could also be a time of intense pressure and anxiety to look a certain way. The discourse around the so-called ‘Mardi Gras shred’ often plays out on social media with people sharing progress updates and documenting their journey to getting ‘Mardi Gras ready’. The inference here is that you need to look a certain way to be a worthy member of the LGBTQIA+ community, which isn’t true.
To combat this trend, and in recognition that the LGBTQIA+ community is disproportionately impacted by eating disorders and body image concerns, Butterfly Foundation has partnered with Instagram to launch #BodyPride, a campaign specifically designed to address and challenge negative conversations around body ideals and appearance that can spike in the lead up to and during Mardi Gras.
During this webinar, guests will discuss how and why this trend plays out on social media, how the community can use social media safely in the lead up to Mardi Gras and all year round…. And explore how social media can be a force for good for the LGBTQIA+ community and its allies.
Joining us for the discussion:
Luke Mitchell (he/him) - Panel Host, Senior Account Manager, Edelman & JOY 94.9 Host
Amelia Trinick (she/her) - Digital Mental Health Expert, Blue Knot Foundation
Jonti Ridley (they/them) - Creator, mental & sexual health advocate
Mia Garlick (she/her) - Regional Director of Policy, Meta
TICKETS ARE FREE FOR EVERYONE - REGISTER FOR A FREE TICKET!
AiMCO Awards 2022
It’s time to get excited for AiMCO’s night of nights! Now in its second year, the AiMCO Awards 2022 will celebrate the creativity, achievements, and successes of all our awards entrants!
So come join us on Thursday, February 16th at the gorgeous Doltone House - Jones Bay Wharf Sydney, to celebrate all our finalists and toast all our AiMCO Awards 2022 winners!
Find the details here
That’s a Wrap for 2022!
AiMCO invites all AiMCO members to our end of year member celebration!
Join us Thursday December 1st 2022 @ Havas Media Sydney
AiMCO in conjunction with Havas Media will host the discussion on the year that was, how creator cross-platform content is evolving, and what we can expect on the horizon in 2023!
Hosted by Jamie Taylor, Head of Digital Integration @ Havas, joined by our wonderful panel - Belinda Miller, Head of Content/Social @ Havas, Lee Besser Brand Partnerships Director @ Vamp. Creator and client to be announced.
Havas Offices, 121 Harrington Street, Sydney 2000
Thursday December 1st, 20222
5.30pm til 8pm
EMAIL info@aimco.org.au for the booking link.
Beyond Pride: How brands are amplifying the voices of the LGBTIQ+ community all year round.
Let’s CELEBRATE DIVERSITY all year round!
Join us for this FREE webinar!
As representation in social media evolves, platforms have evolved with new features in support of this new wave of personal creativity. This webinar will discuss how brands are getting it right by working with the right creators to build a strong brand that showcases diversity and inclusivity while they manage the dark side of social media in relation to hateful and negative responses.
Joining us for the discussion:
Drew Collins - Panel Host, Social Media and Influencer Lead, Edelman Australia
Danielle Grant - Senior Consumer Marketing Manager, PayPal Australia
Alex Reid - Director, Amplify Live
Samantha Andrew - Australian Content Creator
TICKETS ARE FREE FOR EVERYONE - REGISTER FOR A FREE TICKET!
Photo by Alexander Grey on Unsplash
Industry Regulation, Ad Disclosure - What you need to know!
With the Australian Competition & Consumer Commission (ACCC) flagging that it’s reviewing the influencer marketing space, there has never been a more important time to understand how regulatory changes affect you and how you can comply.
Our panel of experts will cover what you need to know about branded content, ad disclosure and consumer law and why a more transparent system supports everyone - consumers, creators and brands. Join us for the discussion:
Joining us for the discussion:
Sharyn Smith - Panel Host, AiMCO Chair, CEO, Social Soup
Megan McEwin - Director of Policy and Regulatory Affairs, Australian Association of National Advertisers (AANA)
Richard Bean - Executive Director, Ad Standards
Tegan Boorman - Founder / Senior Lawyer, Social Law Co.
Shivani Maharaj - Chief Content & Partnerships Officer, Wavemaker Global
AiMCO Members Free with a code. Non-Member Tickets are $33 (+booking fee)
How to drive ROI through influencer marketing campaigns!
Are we at the inflection point of influencer marketing?
No longer just about famous faces lending their endorsements to brands, influencer marketing is moving into the digital media space in a whole new way.
In this Webinar session, three social media and Influencer experts will discuss the latest movements in the influencer marketing space and emerging trends in the APAC market. It will look at how Australian brands can ensure they not only partner with the right influencers at the right time, but drive effectiveness and sustainability in their brand partnerships and media approach.
The discussion will cover the rise of social commerce and how social platforms are enabling creators to monetize their content and how brands are using influencers to meet performance metrics and drive stronger ROI. It will also touch on the continual importance of creativity in driving impact, and the emergence of streaming which is seeing influencers ‘going live’ to drive real time sales for brands.
Joining us for the discussion:
Arthur Altounian - Panel Host, INCA Vice President, Client Strategy & Growth APAC, INCA
Julia Ruess - Social & Influencer Director, Mediacom
Max Thorley - Head of Social, GroupM
AiMCO Members Free with a code. Non-Member Tickets are $33 (+booking fee)
How to create successful brand partnerships - Everyone’s a winner!
Authentic audience connections are vital to the sustainability of an Influencer.
Equally important is maintaining this when in partnership with a brand.
From the perspective of an Agent, a Brand and two sought-after Influencers – discover what it takes to cultivate partnerships that are valuable for all.
Joining us for the discussion:
Orlena Steele - Prior -Panel Host, Senior Producer, Talentpay
Sonja Stindl -Head of Talent, Amplify
Courtney Barlow -Customer Success and Influencer Engagement Manager, L’ORÉAL Australia
Matty J -Content Creator
Lachy Mac -Content Creator
AiMCO Members Free with a code. Non-Member Tickets are $33 (+booking fee)
Decoding Influencer Marketing Measurement
Decoding Influencer Marketing Measurement – AiMCO Expert Panel
Influencer marketing is estimated at $13.8 billion dollars globally and projected to reach $25 billion by 2025* with no sign of stopping. Given the social platforms each calculate audience metrics differently, the lack of standardisation and transparency can make measuring and evaluating influencer campaigns challenging for advertisers, agencies and creators.
In this webinar our panel will discuss the learnings from the AiMCO Metrics Working Group and provide an insider’s view on influencer marketing campaign measurement.
Come along and ask our experts all those burning questions! August 23rd at 3pm.
(Source: www.statistica.com)
Joining us for the discussion:
Detch Singh -Panel Host, Deputy Chair of AiMCO, CEO of Hypetap
Anthony Richardson -Founder/Managing Director, Q-83 Technology
Jamie Taylor - Head of Digital Integration, Havas Media Australia
AiMCO Members Free with a code. Non-Member Tickets are $33 (+booking fee)
The 2021 AiMCO Award Winning Campaigns, you wish were yours!
DO NOT MISS THIS FREE EVENT!
Our 2021 Brand Award winners share their winning contents and secrets on how they made their award-winning campaigns.
Our inaugural 2021 AiMCO Awards brought out some real talent, and in this webinar we celebrate two of the Brand Award winners from the 2021 AiMCO Awards! Join us for this free webinar as Wavemaker, 2021 AiMCO Winner for Best Multi-Platform Campaign, share their case study on how they made their award-winning campaign - Bridgerton, The Talk of the Ton.
We Are Social, 2021 AiMCO Winner for Best TikTok Partnership, also share their creative strategy with their campaign, Samsung #VideoSnapChallenge
Join us for the discussion:
Patrick Whitnall - Panel Host, Marketing Director, TWENTYFIVEFOUR
Jamie Connolly - Managing Partner, Wavemaker ANZ
Shivani Maharaj - Chief Content & Partnerships Officer, Wavemaker ANZ
Kelly Spence - Client Service Director, We Are Social
FREE TICKETS HERE: Book your tickets here.
AiMCO Winners Spotlight: How Audible transformed the book club experience with Twitch
AiMCO shines a spotlight on Twitch!
Twitch is the world’s leading social video service and community for gamers but streaming on Twitch is more than just playing games. It’s storytelling, collaboration and exploring new ideas.
Join us for this unique webinar as Twitch talks to AiMCO Award Winners Audible Live & Reapz where they will share how they created a beautiful book-inspired concept for their brand activation on Twitch. They'll also go into detail about their strategy, concept, activation and outcomes for the campaign - so you can learn from their experience in using Twitch to activate with creators!
Join us for the discussion:
Gemma Battenbough - Panel Host, Brand Partnership Studio Lead, APAC, Twitch
Alexandra Conomos - Senior Manager, Content Marketing at Audible Australia
Reapz - Partnered Twitch Streamer. Performer. Host and 2021 AiMCO Award Winner for Best Creator on Twitch.
THIS EVENT IS FREE TO EVERYONE! Book your tickets here.
Influencer Marketing Tax Considerations: What you need to know.
SAVE THE DATE!
In this webinar our expert panel will discuss some of the tax considerations to be aware of either as a brand or agency commissioning an influencer marketing campaign or as a creator engaged for a brand campaign.
Being an independent contractor, as distinct to being an employee, alters the obligations for payment of tax and superannuation. Likewise, in some instances talent may be considered to be performing artists and taxed at source.
Our legal and tax experts will discuss the relevant issues touching on the areas of GST, PAYG withholdings tax, superannuation and even payroll tax considerations.
Join us for the discussion:
Tegan Boorman - Panel Host, Founder/Senior Lawyer at Social Law Co, Deputy Chair & Councillor -AiMCO Guiding Council
Adrian Bailey - Managing Principal at Cleary Hoare Solicitors
Jemma Kay - Head of Production, Talentpay
Shannon Tarbotton - Director and Senior Accountant at Elevate Tax
AiMCO Members are FREE with a promo code, Non-Members $33 plus ticket fee. Book your tickets here.
How brands are tapping into the growing creator economy.
FREE WEBINAR!
As the impact of social media continues to grow, so too does the weight and influence of influencers and creators - it means more creative and engaging options to help brands connect with their audiences.
The influencer marketing channel is maturing, social platforms are competing for dominance, and creators are shifting from platform centric to business centric. Our expert panel will discuss the trends happening now in the creator economy.
Sharyn Smith - Panel Host, AiMCO Chair, CEO Social Soup, winner AiMCO Best Large Agency 2021
Jasmin Hannigan - Senior Partnerships Manager, Brands and Digital Influencers, IMG ENGAGE
Lee Besser - Brand Partnerships, Vamp, winner of AiMCO Best Influencer Marketing Platform or Technology 2021
Alex Vans-Colina - (he/his) Partnerships Manager ANZ at Jellysmack
This webinar event is FREE to everyone - Book your tickets here!
TGA Social Media & Influencer Guidance Session
Join us for this important webinar where we will discuss the recent update announcement regarding the TGA Social Media Advertising code for therapeutic goods.
The Therapeutic Goods Administration (TGA) Social Media Advertising Guide has been picked up in the media with various interpretations creating confusion for influencers, marketers and their agencies.
It’s essential for anyone working in the social media marketing ecosystem to know how the changes to the Code apply to experts, influencers and talent.
This session will be valuable for creators, marketers and agencies focusing on what marketers and creators need to know about the changes and their application to paid content for therapeutic goods.
In this webinar, Shivani Maharaj from Wavemaker will host a session with our AiMCO legal experts Tegan Boorman from Social Law Co. and Stephen von Muenster from Von Muenster Legal, as they discuss the recent changes to the TGA Code and what you need to know.
Join us for the discussion:
Shivani Maharaj - Panel Host, Chief Content & Partnerships Officer, Wavemaker Global
Tegan Boorman - Founder, Social Law Co.
Stephen Von Muenster - Partner, Von Muenster Legal
AiMCO Members are FREE with a promo code, Non-Members $33 plus ticket fee. Book your tickets here.
AiMCO Awards Night 2021
AiMCO is excited to present its first-ever AiMCO AWARDS CEREMONY!
Join us on February 24th, 2022 for a night of fun, schmoozing, pomp & ceremony, as we celebrate all our 2021 AiMCO Awards entrants, finalists, and WINNERS!
Tickets are available HERE
Start time is at 6.30pm and will be held at Doltone House, Darling Island, Pyrmont.
Format: Sit-down dinner.
Dress code: Evening wear
For all enquiries email: info@aimco.org.au