Best Practice
AiMCO Codes & Resources
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Grab our specialist metrics guide! 〰️
Influencer Marketing Code of Practice
The AiMCO Influencer Marketing Code of Practice delineates and encourages the adoption of appropriate industry practices in order to support professional standards within influencer marketing in Australia.
AiMCO works with all layers of the influencer marketing ecosystem to define applicable best practice and to resource all parties.
One important element of the Code of Practice is the appropriate labelling of paid content and advertising disclosure.
The AiMCO Ad Disclosure Guide is a simple one page summary that provides a simple guide to help brands and creators know when their post is an ad and how to label it.
The complete AiMCO Code of Practice is only available to members. Contact the AiMCO team to join.
AiMCO’s Best Practice Resources - exclusive for members
AiMCO’s Best Practice Working Group has been focused on developing guides, checklists and tools to ensure members are across the latest changes and updates to industry codes and advertising requirements.
Available exclusively for members the latest guides include:
AiMCO Measurement & Metrics Best Practice Guide which:
provides an introduction to metrics
explains pre-campaign metrics
guides influencers, creators and professionals on defining success metrics
discusses during and post campaign metrics
highlights legal considerations
showcases specific platform metrics
download our metrics teaser here
AiMCO Therapeutic Goods Advertising Guide which:
explains the difference between an endorsement and testimonial
provides tips for brands
examples for creators and brands, and
guides creators and brands on important content considerations regarding the TGA Advertising Code
AiMCO Responsible Alcohol Advertising Guide which includes:
best practice checklist
examples for creators, plus a
campaign content outline
Released in 2021, the group supported the industry with two useful tools to help guide the industry when ad disclosure is needed.
These resources include:
AiMCO Guide to Gifting which includes:
examples for creators and brands
direction on how to disclose and # to use
Developed by AiMCO’s Best Practice Working Group the guides share the knowledge and expertise of the industry’s leading influencer marketing and legal specialists.
AiMCO Members have exclusive access to these guides through our Member portal.
If you would like access, join today or contact us to learn more about the benefits of membership.
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