Aug 23, 2022 Decoding Influencer Marketing Measurement

Influencer marketing is estimated at $13.8 billion dollars globally and projected to reach $25 billion by 2025* with no sign of stopping. Given the social platforms each calculate audience metrics differently, the lack of standardisation and transparency can make measuring and evaluating influencer campaigns challenging for advertisers, agencies and creators. In this webinar our panel will discuss the learnings from the AiMCO Metrics Working Group and provide an insider’s view on influencer marketing campaign measurement. Come along and ask our experts all those burning questions! August 23rd at 3pm. (Source: www.statistica.com)