Feb 21 2023 #BodyPride How Butterfly & Instagram are challenging negative conversations around body ideals

Mardi Gras is a time of immense pride & celebration. But for many, it could also be a time of intense pressure and anxiety to look a certain way. The discourse around the so-called  ‘Mardi Gras shred’ often plays out on social media with people sharing progress updates and documenting their journey to getting ‘Mardi Gras ready’. The inference here is that you need to look a certain way to be a worthy member of the LGBTQIA+ community, which isn’t true.

To combat this trend, and in recognition that the LGBTQIA+ community is disproportionately impacted by eating disorders and body image concerns, Butterfly Foundation has partnered with Instagram to launch #BodyPride, a campaign specifically designed to address and challenge negative conversations around body ideals and appearance that can spike in the lead up to and during Mardi Gras.