Best Practice

AiMCO's Best Practice Resources - exclusive for members

AiMCO's Best Practice Working Group has been focused on developing information sheets, checklists and tools to ensure members are across the latest changes and updates to industry codes and advertising requirements.

Available exclusively for members the latest info sheets include:

AiMCO Measurement & Metrics Best Practice Info Sheet

• Provides an introduction to metrics
• Explains pre-campaign metrics
• Guides influencers, creators and professionals on defining success metrics
• Discusses during and post campaign metrics
• Highlights legal considerations
• Showcases specific platform metrics
  
  

AiMCO Therapeutic Goods Advertising Info Sheet

• Explains the difference between an endorsement and testimonial
• Provides tips for brands
• Examples for creators and brands, and
• Guides creators and brands on important content considerations regarding the TGA Advertising Code

AiMCO Responsible Alcohol Advertising Info Sheet 

• Best practice checklist
• Examples for creators, plus a
• Campaign content outline

Released in 2021, the group supported the industry with two useful tools to help guide the industry when ad disclosure is needed.
These resources include:

AiMCO Guide to Gifting which includes:

• Examples for creators and brands
• Direction on how to disclose and # to use

 

Developed by AiMCO's Best Practice Working Group the info sheets share the knowledge and expertise of the industry's leading influencer marketing and legal specialists.

• AiMCO Members have exclusive access to these info sheets through our member portal. 
• If you would like access, join today or contact us to learn more about the benefits of membership.