We are excited to invite you to an exclusive event, "Decoding Influence: How Influencer Marketing Impacts Australian Consumer Purchasing Decisions," taking place on July 25th.
This event will be powered by the soon-to-be-released Hoozu research in collaboration with Izea, and will feature a panel discussion on key themes.
Event Details:
Date: 25th July
Time: 5.30pm
Location: 99-101 Commercial Rd, South Yarra, VIC
Our Panellist
Natalie Giddings – Hoozu
Jordan Michaelides - Neuralle
Genevieve Day – Day Mgmt
Patrick Whitnall - AIMCO
Topics of Discussion:
UGC & Authenticity
Social Search and the Influence of Platforms like TikTok on Purchasing Behavior
Social Shopping Feature Trends
Celebrity Endorsements vs. Influencers: Who Wins?
We will delve into the intricate dynamics of consumer sentiment towards influencer marketing, providing valuable insights into how these trends are shaping purchasing decisions in Australia.
Don't miss this opportunity to gain a deeper understanding of the evolving landscape of influencer marketing and network with fellow industry professionals.
Register NOW to secure your spot.
Email us for your member link at info@aimco.org.au