Podcasts
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Influencer Marketing in the Frame
Join our chats with the boldest, brightest and best, both from the industry side and the creator side, to get insider knowledge on influencer marketing in Australia and globally. Our 15 minute podcast covers everything happening in influencer marketing from best practice and business guidance to the latest social media tech offerings, and of course the lifeblood of the industry, the creators.
You can also subscribe to our podcast Influencer Marketing in the Frame on Apple, Spotify, Amazon, Podcast Addict and other popular podcast apps.
Podcast #6: Meltwater Klear on how its innovation pinpoints the truly influential voices
In this podcast we chat with Georgina Bitcon and Alex Mair about the Meltwater Klear platform and how its end to end influencer marketing tool is designed to solve problems for marketers. The platform helps brands find the right creative partners using a holistic approach to influencer discovery, vetting, management and reporting. Their tool can pinpoint the most influential voices in any space and verify their audience is genuine. They have a centralised hub for team collaboration and their proprietary technology means that they can truly measure the success of campaigns and know which influencers made that happen. The innovation of Klear’s pricing estimation tool may even help navigate the influencer pay gap dilemma. Full transcript available here.
Podcast #5: Emmylou MacCarthy of ‘Emmylou Loves’ on the Art of Communication
Emmylou MacCarthy is one of Australia’s best loved TV hosts, content creators and entrepreneurs who has recently launched her very own fashion brand Zoe Moss. Emmylou’s vivacious and candid content has garnered her a loyal tribe of over 114,000 followers to her Instagram page emmylou_loves. In this podcast she chats with Patrick Whitnall, AiMCO’s Deputy Chair, about the impact of COVID-19 on her brand and business, the learnings along the way, how she aims to always deliver the ‘cherry on top’, working with brands and the importance of ad disclosure. We are proud that Emmylou was AiMCO’s very first content creator member and is an AiMCO Ambassador. In this podcast she explains the things she focuses on when working with brands and why she is passionate about being a member of our network of industry professionals. We hope you enjoy this wonderful podcast - creators will especially enjoy this session. To read the full transcript click here.
Podcast #4: L'Oréal Australia on being Global Champions for Best Practice
In this episode of Influencer Marketing the Frame our host, Patrick Whitnall, AiMCO Deputy Chair chatted with the team from L’Oréal ANZ, Emma Williamson, Director of Customer Experience and Jenna Adamson who is Legal Counsel on why the brand has joined AiMCO, why influencers are integral to their marketing mix, and where the industry is heading in terms of transparency. To read the full transcript click here.
Podcast #3: Scott Guthrie UK influencer marketing guru on everything that counts
In this episode Patrick Whitnall, AiMCO Deputy Chair and one of the industry’s leading social media marketers, chatted with Scott Guthrie, UK influencer marketing advisor and host of The Influencer Marketing Lab podcast. This chat covers a lot of territory - growth of the influencer marketing industry, social commerce and influencers as retailers and how the UK Government regulators are investigating and have started warning influencers on disclosing paid endorsements. To read the full transcript click here.
Podcast #2: Maverick digital-first talent manager Dom Smales on what’s next
In this episode Patrick Whitnall, AiMCO Deputy Chair, chats with the UK based influencer marketing pioneer and talent manager Dominic Smales, Founder and former CEO of the global digital talent management firm Gleam Futures. Over the past decade Dom pioneered digital-first talent and was a key architect of the careers and brand development of several of YouTube‘s earliest stars. He tells us his thoughts on what’s next and his new venture the Glo Project supporting and developing subscription platform creators. To read the full transcript click here.
Podcast #1: Digital Platforms Inquiry in the Frame
The global technology behemoths Google and Facebook provide society with many advantages but there's also a dark side – everything from consumer data privacy issues, fake news, political interference and the damaging impact of their advertising market dominance. The outcomes from the ongoing Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Enquiry will have far reaching effects across publishing, marketing and advertising, as well as influencers.
In this podcast Stephen von Muenster, a lawyer at Von Muenster Legal and a founding member of AiMCO specialising in media and marketing, helps unravel some of the details. To read the full transcript click here.
Emily Osmond, influencer and podcaster, talks with AiMCO on: What you need to know now about influencer marketing
Influencer marketing is BOOMING! In fact, it’s one of the marketing channels where activity didn’t decline during the COVID-19 shutdown period when, according to the World Federation of Advertisers, many media channels declined sharply.
Influencer marketing is now used by many brands and that means marketers have questions like: how to select the right influencers for their brand, what legal considerations are important and how to ensure return on investment. And if you’re an influencer – or interested in exploring this as a business model – what things do you need to know?
In this podcast Emily Osmond, an influencer, podcaster and digital marketing coach based in Melbourne, chats with Karan White from Pod Legal about all things influencer and how AiMCO has established a Code of Practice to assist this growing industry.
Paul McIntyre of Mi3 grills AiMCO members and John Broome from the AANA about influencer marketing and why the AiMCO Code of Practice is an important step forward
Influencer marketing is maturing and is estimated to grow from $8bn in 2019 to be worth $15bn globally by 2022*. The AiMCO Code of Practice is focused on transparency and accountability and is designed to assist anyone working in the industry on the advertising disclosure requirements under Australian consumer law, influencer vetting, contracts and intellectual property protections. Learn more about AiMCO and the Code Of Practice in this podcast.
*www.businessinsider.com
Patrick Whitnall (Deputy Chair- AiMCO), John Broome (AANA), Stephanie Scott (DVM Law) and Sarah Letts (Totally Awesome TV)
The launch of the AiMCO Influencer Marketing Code Of Practice
Detch Singh, the Chair of AiMCO Guiding Council, talks on Ticker Today about how the AiMCO Code of Practice was developed to support the industry in order to build trust and confidence in influencer marketing.
The vital role influencers play in the marketing mix
A panel of marketing gurus talk to you about the value influencers bring
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Meet the influencer platforms that power your opportunities
Learn from industry experts from Hypetap, TRIBE, Vamp and Q-83
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