Shonagh O'Mahony 2/23/24 Shonagh O'Mahony 2/23/24

AiMCO Awards 2023 Hosts

Introducing the AiMCO Awards 2023 hosts, Alrigth Hey andStarr McGowan.

Gabriela Schimpf 12/12/23 Gabriela Schimpf 12/12/23

AiMCO Awards 2023 Finalists Announcement

AiMCO Awards 2023 Finalists Announced AiMCO is delighted to announce the 2023 AiMCO Awards finalists.

Shonagh O'Mahony 11/23/23 Shonagh O'Mahony 11/23/23

Measurement & Metrics Specialist Guide

Metrics matter and AiMCO is thrilled to provide a speacialist guide on the key topic of metrics and measurement. The teaser guide provides clarification on measuring and metrics best practice on influencer marketing.

Gabriela Schimpf 11/9/23 Gabriela Schimpf 11/9/23

AiMCO Announces Leadership Change

Audited Media Association of Australia (AMAA) Announces Leadership Change with a new MD of AMAA and the Australian Influencer Marketing Council (AiMCO).

Gabriela Schimpf 9/27/23 Gabriela Schimpf 9/27/23

The Rights Of Child Influencers

A concerning grey zone exists in the laws that provide protections for the rights of child influencers.

Guest User 7/20/23 Guest User 7/20/23

Our members share their initial thoughts on Threads…

Meta launched Threads earlier this month. AdNews recently connected with our AiMCO members for comment on their thoughts about Threads when it launched.

Gabriela Schimpf 7/20/23 Gabriela Schimpf 7/20/23

Threads – Instagram’s spin on Twitter landed with a blast.

Meta has provided a platform that offers more conversation to its users through lengthier posts. The Apps speedy integration with Instagram shows how powerful Meta has become.

Gabriela Schimpf 7/18/23 Gabriela Schimpf 7/18/23

FTC's first revision around endorsements & influencers for 14 years

The US Federal Trade Commission have issued some long awaited new guidelines around influencer content and endorsements.

Guest User 6/21/23 Guest User 6/21/23

AiMCO Accreditation Program Launches

Another ground breaking initiative from AiMCO as it unveils its official AiMCO Accreditation Program, introducing the first course in its line up: “Influencer Marketing Essentials.”

The program will provide education, with an overview of the legal and regulatory framework, combined with the tools, learnings and insights of leading industry professionals.

Gabriela Schimpf 5/1/23 Gabriela Schimpf 5/1/23

ABAC Responsible Marketing Code Update

It is important for all working in influencer marketing, including influencers and digital creators, to be aware of the laws, the ABAC industry regulatory framework and ABAC code when representing alcohol consumption in marketing communications. Find out about the latest updates to the ABAC Code.

Gabriela Schimpf 4/28/23 Gabriela Schimpf 4/28/23

ACCC Digital Platforms Report #6 - Influencer Sweep Report

The ACCC released its sixth interim report for the Digital Platform Services Inquiry on 28 April 2023. Included in this report were findings from the ACCC’s recent influencer sweep and information about intended next steps in relation to advertising by influencers which may mislead or deceive consumers.

Gabriela Schimpf 4/27/23 Gabriela Schimpf 4/27/23

Gifting & Tax

It’s important for creators and marketers to be aware of how tax applies to influencer marketing. The value of ‘gifts’ provided for product or brand endorsement is treated the same as a cash payment when it comes to tax.

Gabriela Schimpf 4/26/23 Gabriela Schimpf 4/26/23

New guidelines for advertising cosmetic surgery

We explore what the updated and new guidelines, as well as the existing laws, mean for influencer marketing campaigns promoting cosmetic surgery and procedures.

Gabriela Schimpf 4/19/23 Gabriela Schimpf 4/19/23

AiMCO GC Elections

AiMCO congratulates our newly elected Chair Tegan Boorman, Social Law Co, and Deputy Chairs Detch Singh, Hypetap, Patrick Whitnall, Twenty Five Four, and Sam Kelly, Hello Social.

Gabriela Schimpf 4/4/23 Gabriela Schimpf 4/4/23

What to do if your social media account is banned

Social Media Account Bans, Content Removal, And Disabled Or Terminated Accounts: What Does It Mean For My Brand Deals?
Tegan Boorman, AiMCO Deputy Chair and Founder of Social Law Co, discusses in her latest blog article what disabled or terminated accounts and platform bans mean for creator brand deals.

>> Lean more!

Gabriela Schimpf 3/7/23 Gabriela Schimpf 3/7/23

#EmbraceEquity - Australian influencers are a force for good

This International Women’s Day, AiMCO is taking a look at how Australian creators, brands, and followers can #EmbraceEquity in their content and communities.