AiMCO Accreditation Program Launches
The Australian Influencer Marketing Council (AiMCO), the leading industry body representing the influencer marketing sector, is proud to announce the launch of its highly anticipated AiMCO Accreditation Program.
The program aims to establish best practices and elevate the standards of influencer marketing in Australia. The first program to be introduced is “Influencer Marketing Essentials”, designed by industry experts to equip and enable tomorrow’s leaders across agency, media and marketing, with best-practice skills to deliver business growth.
In today’s digital landscape, influencer marketing has emerged as a powerful tool for brands to connect with their target audience. However, as the industry continues to grow rapidly, it
is crucial to establish a framework that enables industry best practice and sets an industry standard for knowledge and capability in the management of influencer marketing.
AiMCO’s Accreditation Program addresses the needs of the burgeoning influencer sector by providing education, with an overview of the legal and regulatory framework, combined with the tools, learnings and insights of leading industry professionals.
The “Influencer Marketing Essentials” program is tailored to meet the specific needs of professionals working within the influencer marketing space. It equips participants with essential knowledge and practical insights to navigate the intricacies of influencer marketing campaigns successfully. The program covers a range of topics, including strategy development, campaign execution, measurement and analytics, influencer selection, disclosure guidelines, and legal considerations.
AiMCO’s “Influencer Marketing Essentials” accreditation program will be delivered through a combination of comprehensive online self-paced modules, interactive webinars with industry heavyweights, and practical case studies. Participants will have the opportunity to learn from leading experts in the field, gaining valuable industry insights and real-world perspectives. Upon successful completion of the program, participants will receive AIMCO’s official accreditation, demonstrating their commitment to professionalism and industry best practices.
“The launch of AiMCO’s Accreditation Program represents a significant milestone for the influencer marketing industry in Australia,” said Jason Tonelli Chief Executive Officer Zenith, and Chair of the AMAA Board, the organisation behind AiMCO. “We believe that by equipping agencies, media and marketing professionals with the necessary knowledge and skills, we can foster a culture of trust, transparency, and responsible influencer marketing practices. Through our program, we aim to elevate industry standards and promote collaboration between brands, agencies, and influencers.”
AiMCO Chair Tegan Boorman, Founder of Social Law Co. said, “The AiMCO Accreditation Program allows participants to tap into a wealth of knowledge, and to learn from highly experienced leading professionals. Completion of the program will be a must for anyone working in the influencer marketing space. This program sets the benchmark for the industry, and we’re proud of the significant support received to date for a program of this nature.”
AiMCO invites agencies, media and marketing professionals involved in influencer marketing to enroll in the “Influencer Marketing Essentials” program. Expressions of interest to register are now open to take advantage of the EOFY training offer, and the program is scheduled to commence mid-August 2023.
To secure your place register at www.aimcoaccreditation.thinkific.com.au or email us at accreditation@aimco.org.au for more information.