The Rights Of Child Influencers

Child influencers are gaining commercial power through promoting brands and services on their own or their family’s social media channels, but regulation to protect their rights and their income lags far behind.

This article written by Cat Woods for the NSW Law Society Journal provides valuable insight into the issues pertaining to child influencers and the lack of Australian protections for children. Stephanie Scott, a Sydney Media Arts lawyer, who has contributed in AiMCO Best Practice working groups in the past and understands the influencer industry, highlights the grey zone for children and that other countries are already establishing legal frameworks to address the issues.

Sarah Letts, Head of Content Solutions at Totally Awesome, who is on the AiMCO Guiding Council and regularly works with kidfluencers and families, shines the light on the issues with the increasing growth of ‘sharenting’. This is where parents post daily videos and photos of their children, either for profit or not, that raises ethical questions regarding the child’s privacy and rights being violated. Some parents are potentially earning large amounts as a result of multimedia content featuring their children, which also raises legal questions not only regarding the potential violation of the child’s privacy and freedom, but also how the financial compensation should be handled.

This article is a must read for anyone engaged in influencer marketing, find it here.