The same day Kim Kardashian was fined A$2 million in the US for promoting a cryptocurrency product, the Australian Competition and Consumer Commission (ACCC) announced it’s now on the case.

It’s no longer a question of whether eCommerce brands should invest in influencer marketing, but rather, how much spend should they allocate towards creators and how can they precisely measure campaign success.

The People & Parks Foundation encourages everyone to enjoy spring by connecting with nature.

Tips from the experts on how to measure the brand impact of an influencer marketing campaign.

Sharyn Smith explains why the the medium of influence is becoming more powerful than ever.

Influencer marketing regulation is heating up in the UK. It’s on the journey of professionalizing and with that comes increased scrutiny from both government and advertising watchdogs.

When a negative review went viral Bobbie Brown took back control with her trademark candid approach of authenticity and a touch of humour. Revlon finds not using social media creators costly.

The AiMCO executive team grows to four as Sharyn Smith, Founder of Social Soup and Director of the Influence Group, steps into the role of Chair.

ASIC is taking aim at unlicensed social media stock-tippers who promise big returns and make misleading promises about investments.

Regulators here and overseas have their eye on influencers who don’t disclose paid content.

Available in over 150 countries with over 1billion users, TikTok has become a global phenomenon. It’s a hell of a lot more than just quirky dance moves.

Our recent AiMCO panel at Youth Marketing Australia conference discussed how authenticity is key when marketers want to connect with Gen Z.