Influence has come of age

The influencer marketing channel is changing fast and has evolved into a more powerful communication medium.

The days of the transactional, in-authentic, pay-per-post parts of influence ­­– the traditional parts ­– may be over, but it simply means things are transitioning to provide even more opportunity for marketers.

Sharyn Smith explains in this Mumbrella article why the medium of influence is simply becoming more powerful.