A recent High Court ruling has implications for marketers and those working in social media and influencer marketing.

The ‘F***k you pay me’ movement is aiming to expose the creator pay gap to support creators.

Over fifty of the industry’s leaders have stepped up to judge the AiMCO Awards.

AiMCO has updated the Influencer Marketing Code of Practice to be in line with recent Ad Standards rulings.

The AiMCO Awards portfolio grows to twenty-one categories with the inclusion of a special new award, the ‘Influence For Good Award’ sponsored by Soup Pro.

The AiMCO Awards will be ‘the’ event to attend in early 2022.

L’Oréal Australia joins the Australian Influencer Marketing Council (AiMCO) to elevate industry best practice.

SBS reporter Calliste Weitenberg put influencer marketing in the spotlight by posing as influencer Mia Wilde @thatcoastalgirl. Check out the issues raised and how AiMCO is working to address them. Image: Calliste Weitenberg @thatcoastgirl

AiMCO Chair Detch Singh chats with the Mumbrella team about the SBS The Feed investigation and why regulation will sort out the professionals from the cowboys.

Recent Ad Standards rulings on influencer content is increasing industry awareness of the need to meet Australian Consumer Law with regard to ad disclosure for paid engagements. Image: Anna Henriech @annaheinrich1

The latest and hottest new social media platform Clubhouse has conversation rooms dedicated to just about everything: professional networking, book clubs, dating, comedy, music and even moaning.

AiMCO members share insights into how influencer marketplaces can assist marketers with influencer vetting, brand safety and managing campaigns at scale.

In AiMCO’s webinar on ‘How Brands Select Influencers’ Nicole Foster, Tourism Australia's Global Advocacy Manager, confirmed that influencers deliver ‘gold’ for the brand.

Social-commerce offerings will continue to grow across all the platforms and video shopping is also set to boom. The big beauty and fashion brands are investing in technology to ensure they can ride the wave.

We round up the year with some thoughts from AiMCO’s community …

As 2020 winds up we look at the shifts in influencer marketing and what they mean for the year ahead.

Instagram will push its ‘Branded Content’ feature in January 2021 to ensure it’s more widely adopted. We asked some industry experts their thoughts on this and its additional age gating feature.