Detch Singh on AiMCO & industry leadership

It’s been an eventful time in the influencer marketing space of late with some interesting media coverage highlighting some of the complexities of the industry.

AiMCO chair, Detch Singh, joined the Mumbrellacast podcast to chat with Zoe Wilkinson to discuss the SBS The Feed investigation of the industry. Plus with the first case to be upheld by Ad Standards under the AANA’s revised distinguishable advertising rule in their Code of Ethics, Detch talks about the current regulatory approach to influencer marketing and how AiMCO is stepping up to assisting the industry.

If you are short on time Detch’s discussion starts 24 seconds in: Click here to go to The Mumbrellacast podcast.