Threads – Instagram’s spin on Twitter landed with a blast.
The new app launched for IOS and Android users on the 6th of July and gained up to ‘’10 million sign ups’ in one day according to the Instagram CEO Adam Mosseri. The launch was well-timed considering the rising dissatisfaction with rival Twitter’s ongoing experience.
After surpassing 100 million user sign-ups in less than a week, user engagement on Threads has slowed. Threads daily active users fell from 49 million on July 7, two days after its launch, to 23.6 million users last Friday, according to a report published this week by web traffic analysis firm Similarweb. The app’s average usage time also fell from 21 minutes to 6 minutes over the same timeframe. CNN indicates that the slowdown hints at the challenges ahead for Meta as it looks to not only draw users away from Twitter but build a service that reaches a far larger audience.
Meta has provided a platform that offers more conversation to its users through lengthier posts and the Apps speedy integration with Instagram shows how powerful Meta has become.
Threads has already rolled out its first batch of updates to the iOS version of the app, including a translation button, a tab on users’ activity feed dedicated to showing who’s followed them and the option to subscribe and receive notifications from accounts a user doesn’t follow.
Adam Mosseri, who is overseeing the Threads launch, has also hinted at plans to add features such as a desktop version of the app, a feed of only accounts a user follows and an edit button. “We’re clearly way out over our skis on this,” Mosseri said in a Threads post the week of the app’s launch.
What is Threads?
Threads is an app from Instagram where you can post threads, reply to others and follow profiles you’re interested in. Threads can include short
(500 characters) text, links, photos, videos or a combination of all the above.
How is Data from your Instagram account used in threads?
Your threads profile is connected to your Instagram account that you logged in with. Data from your Instagram account is used to personalize your Threads feed and improve your experience across Instagram.
Data that is used includes:
Your Instagram login information
Your Instagram account ID
Your Instagram name and username
Your Instagram profile information like your profile picture, bio and links
Your Instagram followers
Accounts you follow on Instagram
Your age on Instagram
Your Instagram account status relating to intellectual property violations and instances of going against Instagram’s Community Guidelines.
Since the highly successful launch of Threads with massive sign-up of users the question everyone is asking is will this huge base of early adopters stick around to become active, engaged users? And what are the longer term plans for monetisation for Threads? We are all watching as Twitter and Threads compete and to see what Meta has planned for the newest baby in their family.