Protecting Intellectual Property in connection with Influencer Marketing Campaigns Webinar

In the fast-evolving world of influencer marketing, understanding intellectual property (IP) rights is crucial for brands, agencies, and creators. This webinar delves into the legal and practical considerations of Intellectual Property in influencer campaigns.

🗓 Date: 25th March 
⏰ Time: 11am AEDT
📍 Where: Online
🎟 Cost: Free for AiMCO Members

Panellist:

Tegan Boorman - Founder - Social Law Co. and Chair - AiMCO Guiding Council 

Boorman is a senior lawyer with 17 years’ experience in corporate and commercial law. She founded Social Law Co. in 2019 – a law firm dedicated to creating commercial legal agreements for influencer marketing campaigns and collaborations. She regularly assists brands, influencer marketing agencies, talent managers and creators with negotiating the terms of influencer agreements for influencer marketing campaigns and provides advice on protecting their rights.  

Adam Sulway - Managing Director at Maple Insurance & Risk

Sulway is the founder of Maple Insurance & Risk. He has more than 25 years’ experience in developing and delivering corporate insurance and risk management solutions for a range of industries and professions. Last year, Maple Insurance & Risk partnered with AiMCO to provide group insurance and risk protection for AiMCO members

The pair will discuss how to navigate the complexities of IP in the creator space, including practices for protecting creator rights, how to secure effective content usage rights to reflect campaign objectives, and tips for minimising risk and avoiding disputes.  

👉 Members, register now to secure your spot! Emails us for your FREE member code @ info@aimco.org.au

Whether you're a marketer, influencer, or legal professional, this session will equip you with essential knowledge to navigate the complexities of IP in the digital landscape.