Decoding Influencer Marketing Measurement – AiMCO Expert Panel
Influencer marketing is estimated at $13.8 billion dollars globally and projected to reach $25 billion by 2025* with no sign of stopping. Given the social platforms each calculate audience metrics differently, the lack of standardisation and transparency can make measuring and evaluating influencer campaigns challenging for advertisers, agencies and creators.
In this webinar our panel will discuss the learnings from the AiMCO Metrics Working Group and provide an insider’s view on influencer marketing campaign measurement.
Come along and ask our experts all those burning questions! August 23rd at 3pm.
(Source: www.statistica.com)
Joining us for the discussion:
Detch Singh -Panel Host, Deputy Chair of AiMCO, CEO of Hypetap
Anthony Richardson -Founder/Managing Director, Q-83 Technology
Jamie Taylor - Head of Digital Integration, Havas Media Australia
AiMCO Members Free with a code. Non-Member Tickets are $33 (+booking fee)