Not all that is measured matters and not all that matters can be measured - quote attributed to Albert Einstein and also to a very smart influencer marketer.
So what influencer metrics do clients look to and what are the factors that can influence the metrics? Our panel of experts will give you a guide to what audience metrics matter now in influencer marketing and the essential elements of campaign measurement.
Join us for the discussion:
Chris Morfis - Panel Host, Managing Director Morf’d Connections / Allegiant Tagger
Jamie Taylor - Head of Digital Integration, Havas Media
Anthony Richardson - Founder & Managing Director, Q83 Technology
Steph Pearson - Director of Social & Innovation, OMD Australia
Gregory Scavuzzo - VP, Product and Partnerships, Tagger
Free to AiMCO members, $30 plus ticket fee for everyone else. Book your tickets here.
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