AiMCO Chair, Tegan Boorman, will be leading the session into the intricacies of influencer agreements, dissecting crucial elements and best practices to ensure successful campaigns and avoid potential pitfalls.
Date: Tuesday 14th May
Time: 11am AEST
Duration: 45 minutes
Influencer marketing has emerged as a powerful tool for brands to connect with their target audiences authentically. To harness its full potential, understanding the legal and contractual framework is paramount. Our webinar will cover a comprehensive range of topics, including:
When influencer agreements may be required: Navigating the legal landscape to determine when formal agreements are necessary for influencer collaborations.
Contracting parties in the influencer marketing ecosystem: Identifying the correct parties to the agreement, and understanding other contracts that may need to underpin this arrangement.
Structuring contracts to reflect an intended campaign: Crafting agreements tailored to specific campaign objectives and deliverables.
Key clauses of a typical influencer agreement: Exploring essential provisions and their need for inclusion.
Key takeaways from Ad Standards complaints: Real-life examples highlighting the importance of compliance and the impact on contractual obligations.
Product/service specific considerations: Addressing unique challenges and opportunities in various industries.
Content approvals and audits: How they can help you manage risk.
Branded content policies on TikTok and Meta products: Understanding platform requirements and their influence on contractual obligations.
Best practice ad disclosure: Strategies to maintain transparency and build trust with audiences in line with the AiMCO Code of Practice.
Avoiding disputes and complaints: Proactive measures to mitigate risks and foster positive collaborations.
Don't miss this opportunity to elevate your influencer marketing strategy and drive impactful campaigns.
This webinar is Free to members or $100 plus fees for non-members.
Reserve your spot!
Information discussed in the webinar is intended to be general information only and is not in any way intended to constitute legal advice. You should not act or rely on any information discussed in the webinar without obtaining prior advice specific to your circumstances.