April 18, 2023 Demystifying De-influencing Webinar
Leveraging the current 'de-influencing' trend to encourage the use of purposeful creators to create well aligned brand and creator partnerships. Audiences are getting smarter and can sense disingenuous relationships, so let's leverage creators that hold strong values to create strong brand stories.
Host: Brook Howard-Smith, Founder of Otterfish & WeAreTENZING
Panelists:
Jess Quinn, Creator & Author, Still Standing
Jordan Watson, Creator, How To Dad
Michaela Tan - ANZ Account Director GroupM/INCA
Brad Smeele, Creator, Speaker & Author
Leveraging the current 'de-influencing' trend to encourage the use of purposeful creators to create well aligned brand and creator partnerships. Audiences are getting smarter and can sense disingenuous relationships, so let's leverage creators that hold strong values to create strong brand stories.
Host: Brook Howard-Smith, Founder of Otterfish & WeAreTENZING
Panelists:
Jess Quinn, Creator & Author, Still Standing
Jordan Watson, Creator, How To Dad
Michaela Tan - ANZ Account Director GroupM/INCA
Brad Smeele, Creator, Speaker & Author
Leveraging the current 'de-influencing' trend to encourage the use of purposeful creators to create well aligned brand and creator partnerships. Audiences are getting smarter and can sense disingenuous relationships, so let's leverage creators that hold strong values to create strong brand stories.
Host: Brook Howard-Smith, Founder of Otterfish & WeAreTENZING
Panelists:
Jess Quinn, Creator & Author, Still Standing
Jordan Watson, Creator, How To Dad
Michaela Tan - ANZ Account Director GroupM/INCA
Brad Smeele, Creator, Speaker & Author