May 14, 2024 Influencer Agreements 101 Webinar
AiMCO Chair, Tegan Boorman, leads the session into the intricacies of influencer agreements, dissecting crucial elements and best practices to ensure successful campaigns and avoid potential pitfalls.
Influencer marketing has emerged as a powerful tool for brands to connect with their target audiences authentically. To harness its full potential, understanding the legal and contractual framework is paramount. Our webinar covers a comprehensive range of topics, including:
When influencer agreements may be required.
Contracting parties in the influencer marketing ecosystem.
Structuring contracts to reflect an intended campaign.
Key clauses of a typical influencer agreement.
Key takeaways from Ad Standards complaints.
Product/service specific considerations.
Content approvals and audits.
Branded content policies on TikTok and Meta products.
Best practice ad disclosure
Avoiding disputes and complaints
Information discussed in the webinar is intended to be general information only and is not in any way intended to constitute legal advice. You should not act or rely on any information discussed in the webinar without obtaining prior advice specific to your circumstances.
AiMCO Chair, Tegan Boorman, leads the session into the intricacies of influencer agreements, dissecting crucial elements and best practices to ensure successful campaigns and avoid potential pitfalls.
Influencer marketing has emerged as a powerful tool for brands to connect with their target audiences authentically. To harness its full potential, understanding the legal and contractual framework is paramount. Our webinar covers a comprehensive range of topics, including:
When influencer agreements may be required.
Contracting parties in the influencer marketing ecosystem.
Structuring contracts to reflect an intended campaign.
Key clauses of a typical influencer agreement.
Key takeaways from Ad Standards complaints.
Product/service specific considerations.
Content approvals and audits.
Branded content policies on TikTok and Meta products.
Best practice ad disclosure
Avoiding disputes and complaints
Information discussed in the webinar is intended to be general information only and is not in any way intended to constitute legal advice. You should not act or rely on any information discussed in the webinar without obtaining prior advice specific to your circumstances.
AiMCO Chair, Tegan Boorman, leads the session into the intricacies of influencer agreements, dissecting crucial elements and best practices to ensure successful campaigns and avoid potential pitfalls.
Influencer marketing has emerged as a powerful tool for brands to connect with their target audiences authentically. To harness its full potential, understanding the legal and contractual framework is paramount. Our webinar covers a comprehensive range of topics, including:
When influencer agreements may be required.
Contracting parties in the influencer marketing ecosystem.
Structuring contracts to reflect an intended campaign.
Key clauses of a typical influencer agreement.
Key takeaways from Ad Standards complaints.
Product/service specific considerations.
Content approvals and audits.
Branded content policies on TikTok and Meta products.
Best practice ad disclosure
Avoiding disputes and complaints
Information discussed in the webinar is intended to be general information only and is not in any way intended to constitute legal advice. You should not act or rely on any information discussed in the webinar without obtaining prior advice specific to your circumstances.